As the Chinese New Year rolls around again, the grown ups start filling up red envelopes with token amounts of cash as gifts to younger ones in the family. Much like any other holiday season (ahem, Christmas), the Lunar New Year is a season of gifting and showing appreciation. Besides the lovely “ang paos” (red packets) that we receive, it is also about showing you care and wishing others well. We’ve talked about CSRin the past and explained how it helps with brand management. This new year, we’ll talk about how it ties in with your overall 2017 marketing strategy.
The “why” and “how” of sourcing local talent from national HQ
A recent report on national-to-local marketers mentions that, with the exception of email marketing, “enterprise brands are struggling to make digital as effective as traditional tactics and media” for local branches’ ad dollars. With locally focused email newsletters, it’s generally easier to automate locally targeted sales or events. On the other hand, local content is much more essential for local SEO and social media engagement, and this is where enterprise brands have not yet fully conquered the local space.
While other market analysts are seeing overall PC sales continue to decline, a new report from Jon Peddie Research (JPR) shows the worldwide market for PC gaming hardware growing faster than expected in 2016.
All told, the market for pre-built and “DIY” gaming-focused PCs (which also includes “upgrades and accessories such as input devices and audio/communication systems”) exceeded $30 billion (£24 billion) for the first time last year ($30.346 billion, to be precise), according to JPR’s latest report. That’s well up from the estimated $24.6 billion (£19.6 billion) market for gaming PCs that JPR saw back in 2015. Back then, JPR projected that the PC gaming market wouldn’t pass the $30 billion mark until 2018, meaning the industry has accelerated roughly two years ahead of those old projections.