The SEO challenges of an ecommerce website

When it comes to SEO, there are many challenges that a website has to go through. The problems, however, depend entirely on what type of site you are running. For an ecommerce website, it is easy to get things wrong when it comes to SEO.

In this article, we will discuss those challenges and also share some solutions. If you own an ecommerce website and are struggling with SEO, this article is for you.

1. Writing a strong product description

There are a number of challenges with providing a strong product description for all the products on your website. Generally, an ecommerce website consists of thousands of products, and they are automated to a certain extent. This leads to poor SEO quality when it comes to content and providing value to the reader.

read more

Android has created more choice, not less

If you buy an Android phone, you’re choosing one of the world’s two most popular mobile platforms—one that has expanded the choice of phones available around the world.

Today, the European Commission issued a competition decision against Android, and its business model. The decision ignores the fact that Android phones compete with iOS phones, something that 89 percent of respondents to the Commission’s own market survey confirmed. It also misses just how much choice Android provides to thousands of phone makers and mobile network operators who build and sell Android devices; to millions of app developers around the world who have built their businesses with Android; and billions of consumers who can now afford and use cutting-edge Android smartphones.  

read more

Google for Thailand—unlocking digital opportunity for all Thais

People search the web billions of times a day to find useful information. Sometimes they find truly extraordinary things. Aum, a 24 year-old man from Thailand ran away from home when he was seven. He spent the next 16 years looking for his family, a search made more difficult by his inability to read or write. When voice search in Thai became possible, he realized that he could search the internet by speaking instead of typing. He was finally reunited with his family last year and now helps other lost Thai children find their families.

read more

Take Your Ads From Failing To Scaling

We’ve all been there. Your ads are running just fine and then seemingly out of nowhere they stop performing.

You’re surprised and disappointed to learn that your ads have stopped producing a profitable return-on-ad-spend (ROAS), they don’t have a steady click-through rate, and/or you don’t have any new quality leads.

When the initial shock begins to wear off, you’re stuck wondering where to go next with your ad performance.

Your brain is buzzing with questions: Perhaps you could have monitored your ads more often? Maybe you could’ve tested more creative? Did you make an unintentional mistake on budgeting or ad placements?

read more

Stay on top of your day with proactive help from your Assistant

Check the traffic. Pay the bills. Pick up the package. Don’t miss the flight to Charlotte. We run through our mental to-do lists dozens of times throughout the day. Wouldn’t it be nice to have proactive help to keep our lives on track?

This week, we’re rolling out a new visual overview of your day when you open the Google Assistant app on your phone, with proactive suggestions and personalized information to help you stay on top of your day. The new visual snapshot provides curated, helpful information based on the time of day, location, and your recent interactions with the Assistant, and will be available on Android and iOS devices in all languages supported by the Google Assistant.

read more