How to Develop Buyer Personas for Facebook Ads (Workbook Included)

What Is a Buyer Persona? If you’re unfamiliar with the term “buyer persona,” put your seatbelt on — you’re about to get a lesson on how to identify and target the exact right audience for your business. Buyer personas are fictional identities created off your target audience. They are archetypes of your ideal customers. They Read more

SearchCap: Twitter AMP analytics, Bing Ads & targeting branded searches

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Twitter broadens its AMP support to include analytics Dec 6, 2017 by Amy Gesenhues Twitter says the new AMP analytics feature will help distinguish page views…

Please visit Search Engine Land for the full article.

SearchCap: Twitter AMP analytics, Bing Ads & targeting branded searches