5 Top Instagram Ads Mistakes Advertisers Make (and How to Avoid Them)

In a few short years, Instagram has gone from being a social platform primarily known for selfies and breathtaking images to a place where brands deliver powerful messages, tell stories that drive conversation and engage consumers and businesses. More and more marketers are turning to Instagram for their digital advertising campaigns to reach their target Read more

The Difference Between Facebook Clicks

There are several variations of “clicks” found within your Facebook ad reports. Knowing — and not knowing — what they mean could vastly impact how you view results. Do you know the difference between Facebook clicks?

After reading this post, you will have a clear understanding of the meaning of the following:

  • Clicks (All)
  • Link Clicks
  • Outbound Clicks
  • Landing Page Views
  • CPC
  • CTR
  • Unique Clicks (all types)

Ready? Let’s roll…

Where to Find This Info

Facebook has improved significantly in this area. You may not even realize how easy it is to find this info.

If you’re ever uncertain about what a Facebook ads metric means, simply hover over the header row in your ad report.

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