One of my favorite things to do is solve problems by using a tool in ways it wasn’t meant to be used. In this post, I will outline how I did that by using Facebook lead ads to create a quiz.
First, credit goes to Lucas Elliott of our team. A few weeks ago, I talked about using quizzes as a lead magnet. Lucas suggested creating a quiz with a Facebook lead ad. I balked, knowing that it wouldn’t be as dynamic as what I wanted to do.
A few weeks later, I was inspired to try it out. Now I feel crazy for not trying it sooner.
Last year we launched zero-touch enrollment, a deployment method to help make Android rollouts—especially those at large scale—more seamless and secure. Since then, the program has grown and customers and partners are already seeing the benefits.
Better rollouts for customers and partners
Zero-touch continues to help businesses quickly and securely deploy Android devices, easing many pain points IT admins face when rolling out device fleets.
NAV, the Norwegian Labour and Welfare Administration, has successfully used zero-touch enrollment to deploy over 10,000 Android devices across their organization. Bengt Nielsen, who leads NAV’s IT Infrastructure and Platform Services team, explained that the large scale deployment of Android devices was a key component of the organization’s digital transformation strategy. NAV wanted employees to work in a more agile way, freeing them to work out in the community rather than always at their desk.
It’s no secret that the holiday season is a big time of year for retail companies. And consumers aren’t just dropping a couple dollars here and there, either. eCommerce sales are expected to rise a whopping 14.8% throughout the 2018 holiday season (while brick-and-mortar sales look to increase a mere 2.7%). So, while the coming Read more
Move over, YouTube. Facebook video is now the top platform for video ads and is sustaining unprecedented engagement rates. Actually, it’s not even a competition anymore. Comparing the number of monthly shares on Facebook versus YouTube videos, one study found that Facebook videos outperformed YouTube by 478%, and another one proved that Facebook native videos have up Read more
I come from a family of small business owners. My grandfather was an inventor and serial entrepreneur who, among many other things, built a successful machine tool company in Clarksville, Arkansas. My father then ran the Galloway Lumber Company in the same town back in the 40s and 50s. He was a charismatic man who built strong relationships with his customers—he knew almost everybody in town and could rely on those trustworthy relationships to keep the business running. As my team built the new Google My Business app, I kept business owners like him in mind and focused on connecting them with their customers. We’re proud to have built an easy-to-use, free tool that helps small business owners reach more people online and connect with their customers through Google, so they can grow their business and spend more of their time doing what they do best—running it.