Located in San Francisco’s Golden Gate Park, the California Academy of Sciences is an aquarium, planetarium, and natural history museum all wrapped into one. Attracting visitors from all over the world, the California Academy of Sciences aims to explore, explain, and sustain life on Earth. In addition to biodiversity research and conservation efforts, they offer a large variety of exhibits to educate visitors about wildlife, ecosystems, and the sustainability of our planet.
The California Academy of Sciences uses G Suite and other Google products to help employees collaborate, onboard new team members effectively, manage data for science-based animal care, and schedule upcoming physicals and treatments for live animals. Recently, they migrated all their digital data to Team Drives, a G Suite for Nonprofits tool that lets organizations store, search, and access shared content from anywhere. In Team Drives, files belong to the team instead of the individual, so users won’t need to search across siloed folders with varying permissions. Since implementing this change, the California Academy of Sciences has been able to reduce time spent searching for documents, limit duplication of efforts, and collaborate more closely with their team members and other organizations internationally. We spoke with Associate Director of the Steinhart Aquarium (and Google super user), Laurie Patel, who successfully migrated 15 years of digital data to Team Drives in just one evening, to learn more about how they’re using the tool.
Marketers know that images are an important part of ad design and campaigns. Lots of time goes into finding the right images to include and testing ads to find the combination of images and text that will get the most attention. But why does Facebook ad image size matter? Why should you care and invest time Read more
Editor’s Note: This week we’re looking at the ways the Google News Lab is working with news organizations to build the future of journalism. This is the first in a four-part series.
2017 was a critical time for both the news and technology industries. The battle against misinformation, rapidly-changing business models for news organizations and fundamental questions about the relationship between journalism and technology have made Google’s role in supporting quality journalism as important as it’s ever been. We started the Google News Lab in 2015 to work alongside newsrooms to navigate those issues and build a stronger future for news.
Much as Google has become synonymous with the Internet, AdWords has become synonymous with marketing.
The search engine giant’s advertising platform is, without a doubt, one of the most integral parts of any online advertising campaign. In fact, for every $1 spent on digital advertising, 42 cents goes to an AdWords campaign.
That being said, regardless of whether you’re a first-time AdWords user or a seasoned online marketer, getting the right training—and certification—can make or break your online advertising efforts.
I started out as an entrepreneur in 2012, when Bangkok was affected by serious flooding. I needed somewhere to escape. But I realized that the coffee shops were too full and lacked a sense of community. I was inspired to co-found HUBBA to create a place where people with great ideas can collaborate.