23 Digital Marketing Certifications that Will Power Up Your Career

You’ve seen your connections on LinkedIn with digital marketing certifications from HubSpot and Hootsuite. Have you ever found yourself wondering? Are any of these certifications worth the effort or cost?

Well, you’re in luck – they are!

Today, I’m going to go over the benefits of completing some of these certifications and the different types of digital marketing certifications you can complete online.

While some of these certifications look good on your resume, others will expand your skill set and vouch for your expertise.

Note: This post does not focus on online courses but only on programs that lead to a certification. The list includes some free marketing certifications.

Five Immediate Benefits of Digital Marketing Certifications

1. Completing digital marketing certifications can give you the upper hand over another candidate

What if you could make absolutely sure that when you’re headed to interview, you’ve got the best possible shot at scoring the job?

You’d want to take go in there with that extra advantage.

A certification in the right area (something relevant to the post you’re applying to) might give you an edge on paper over another candidate with a similar educational background, or reassure a potential client that’s sitting on the fence about signing your contract.Click To Tweet

All of these down digital marketing certifications listed below will help you to do just that.

However, you should only put certificates down if they can be related to the field/position you are going into.

For example, you don’t want to get a Facebook Blueprint certification while applying for say a field marketing position. It probably wouldn’t help your chances.

2. Bump up your salary with a credible digital marketing certificate

It’s a no-brainer: people with the highest or best qualifications get the highest pay and the quickest promotions.

Picture this:

Your boss gives your coworker a nice bump in their salary.

You have similar work experience and you go above and beyond. You’re annoyed, and wonder how this could have happened – you’ve been with the company for longer than he has.

You’re annoyed, and wonder how this could have happened – you’ve been with the company for longer than he has.

Does this sound familiar?

Chances are that your coworker took out the time to get certified in an on-demand skill that your employer is looking for. She is proving to your boss that she is capable and determined to become an in-house expert on that topic.

For example, “holding a Microsoft Office Specialist certification can earn an entry-level business employee as much as $16,000 more in annual salary than uncertified peers.”

3. Reassure potential employers when you lack formal work experience

Are you sick and tired of all the potential employers asking for experience and qualifications when you’ve just graduated from college?

They give your profile and application credibility – and shows that you have a solid knowledge of the framework surrounding the concepts of digital marketing, especially if you’re right out of college.Click To Tweet

So if you’re worried about your college degree not being enough to prove that you have your mind set on becoming a high-flyer in digital marketing, these certifications offer you the opportunity to change that.

4. Give your resume an intangible boost

In effect, it’ll show employers you took the time to learn something outside of corporate training or college.

That’s worth a lot in the current job climate. More and more, employers are looking for something that takes the candidate outside of the conventional zones of learning or accomplishment.

People are desperate for workers that will go above and beyond to achieve their goals.

This is the chance for you to not only prove that you are capable and willing to do just that, it could also potentially stand as a testament to your instinct or abilities long before they have to invest in you as a candidate.

5. Add another reason to ask for a promotion

Well, all of these things could lead to a promotion!

You’ve heard the advice a million times, but now is the time to really act on it – go out and improve your future.Click To Tweet

By completing some of these certifications, you will finally be able to compete for that dream job you’ve always wanted, or chase that promotion, or mold your career into something you can be truly proud of.

It really is that simple.

Note: I am not affiliated with any of these companies. Please carefully research if the certification is appropriate for your career.


Social Media Marketing Certifications

Marketing Analytics Certifications

SEO Certifications

Content Marketing Certifications

Conversion Rate Optimization Certifications

Email Marketing Certification

PPC Certifications

Other Marketing Certifications

social media marketing certification

Hootsuite logo

Hootsuite Social Marketing Certifications

Hootsuite offers five certification programs:

  • Hootsuite Platform Certification
  • Hootsuite Social Marketing Certification
  • Advanced Social Media Strategy Certification from Newhouse School
  • Social for Health Care Certification from Mayo Clinic
  • Social Selling Certification

Cost: Varies from $99 to $2,200

Certificate Details: The certificates does not expire. If you fail the exam, you can keep retaking it without paying for retesting.

Process: The process varies for the different certifications.

facebook blueprint certification

Facebook Blueprint Certification 

Facebook offers two certifications under its Blueprint Certification program: the Facebook Certified Planning Professional and the Facebook Certified Buying Professional. In addition to passing an exam for each certification, you must pass the Facebook Advertising Core Competencies exam.

Cost: $150 for each exam

Certificate Details: The certificates are valid for 12 months after which you have to take a recertification exam.

Process: You must take two secure, online proctored exams and achieve a passing score of 700 or higher on both. The number of questions may vary, but you can expect to see between 50 and 60 questions on your exam. You will have up to 75 minutes to answer all questions.

Twitter certification

Twitter Flight School

Twitter offers two certificate programs; one for Executive Leadership and one for Marketing Leadership. The program covers everything would need to know to develop Twitter marketing campaigns, best practices, case studies and other resources.

Cost: Free

Certificate Details: There doesn’t seem to be any expiry date for the certification.

Process: The Executive Leadership is 10 minutes long while the Marketing Leadership is 60 minutes long. The Executive Leadership course did not have a test.

Salesforce Certified Marketing Cloud Social Specialist

Salesforce Certified Marketing Cloud Social Specialist

Salesforce’s course is designed for people who can demonstrate knowledge, skills, and experience using the components of Social Studio in the social landscape for post creation, management and analysis of conversations, and reporting.

Cost: $200 for the first time. $100 for retaking the exam.

Certificate Details: You have to take a maintenance exam once a year.

Process: There are 60 multiple choice questions and you are allowed to take up to 90 minutes to complete the exam. You require a minimum passing score of 67%.

analytics marketing certifications

google analytics certification

Google Analytics Individual Qualification (IQ)

The Google Analytics Individual Qualification (IQ) is a demonstration of proficiency in Google Analytics that is available to any individual who has passed the Google Analytics IQ exam.

This is probably one of the best free marketing certifications available.

Cost: Free

Certificate Details: To renew your certification, you have to retake the exam every 18 months.

Process: You get 90 minutes to complete the exam with a passing score of 80%. If you don’t pass the exam, you can retake it in seven days.

online marketing institute

OMI Web Analytics Certification

The Online Marketing Institute has developed a web analytics and measurement training course that helps marketers understand how to implement proper tracking, measure and analyze data. Ultimately, you will learn how to optimize your website and marketing campaigns to improve ROI.

Cost: $859

Certificate Details: The website does not specify if the certificate expires.

Process: The untimed final exam consists of 30-50 multiple-choice and true/false questions.  You must pass with a score of 70% or higher to receive a certification of completion. You will have up to 3 chances to pass this exam.

seo certifications

ClickMinded seo certification

ClickMinded SEO Specialist

ClickMinded’s SEO course is designed for individuals who have proven to understand the fundamental concepts of search engine optimization.

Cost: $497

Certificate Details: No renewal details specified on website.

Process: The minimum passing score is 80% but you can retake the test as many times.

distilledu seo course

DistelledU SEO

DistelledU’s SEO course is designed for advanced and novice to the field of search optimization.

Cost: $40/month

Certificate Details: No renewal details specified on their website.

Process: No testing details specified on their website.

google analytics certification

HubSpot Content Marketing Certification

HubSpot’s Content Marketing Certification will teach you how to build scalable, repeatable processes for creating and promoting content that converts into leads and new customers.

Cost: Free

Certificate Details: To renew your certification, you have to retake the exam every 13 months.

Process: You must get a minimum passing score of 75% on the final exam. There are 60 questions on this exam.

content marketing institute certification

Content Marketing University

Content Marketing Institutes’ University covers the full spectrum of content marketing, including Planning, Audience, Story, Channels, Process, Conversation, and Measurement.

Cost: $995/learner

Certificate Details: No renewal details available.

Process: You only have to complete the course and quizzes to become certified.

leadpages conversion marketing certification

Leadpages’ Conversion Marketing Certification

Leadpages’ Conversion Marketing Certification is designed to help students produce higher conversion rates throughout the conversion marketing lifecycle. The program promises tons of hands on experience.

Cost: $1,995

Certificate Details: The website does not specify.

Process: The website does not specify.

optimizely certified-user

Optimizely Certification

Optimizely’s certification program tests your knowledge in conversion rate optimization, particularly whether you have the skills to use the Optimizely platform.

Cost: Registration fee is $100 but the retake fee is $65.

Certificate Details: You have to pass short maintenance exams after you pass.

Process: There are 50 multiple choice questions and you have 60 minutes to complete the exam. The minimum passing score is 80%.

conversion xl certification

Conversion Optimization Certification Training Program

ConversionXL’s Conversion Optimization Certification Training Program is an in-depth look into conversion optimization. Their program is recommended for mid-market to enterprise level marketers.

Cost: The program costs $99/month or $890/year.

Certificate Details: The website does not specify.

Process: The website does not specify.

hubspot email marketing certification

HubSpot Email Marketing Certification

The HubSpot Email Marketing Certification is an advanced email marketing course that covers concepts like lifecycle marketing, segmentation, email design, deliverability, analytics, and optimization.

Cost: Free

Certificate Details: The certificate is valid for 13 months after which you have to retake the test.

Process: You have to get a minimum score of 75% on the exam which has 60 questions.

Google Adwords certification

Google AdWords certification

The Google Adwords certification demonstrates that users have proficiency in basic and advanced aspects of AdWords.

Cost: Free

Certificate Details: Each certificate is valid for 12 months after which you have to retake the exam.

Process: You have to complete two AdWords certification exams, one in AdWords Fundamentals and the other a choice between Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising.

bing ads certification

Bing Ads certification

Google AdWords competitor Bing Ads has also launched a certification program that offers users to demonstrate their understanding of the Bing Ads platform and PPC marketing in general

Cost: Free

Certificate Details: The certificate is valid for one year after which you have to retake the exam.

Process: The exam has 100 questions in which you have to have a minimum passing score of 80%.

marketo certified expert

Marketo Certified Expert

Marketing automation software, Marketo, offers a Marketo Certified Expert course that validates competency, expertise, and operational knowledge in the broad use of Marketo.

Cost: $225 every time you take the exam

Certificate Details: The certificate is valid for 2 years after which you have to be re-certified.

Process: There are roughly 75 questions, and you get 90 minutes to complete the exam. The minimum passing score is 70%.

marketo certified expert

Marketo Specializations

In addition to becoming a Marketo Certified Expert, you can complete specializations in:

  • Analytics Attribution Specialist
  • Creative Assets Specialist
  • Email Deliverability Specialist
  • Nurture & Engagement Specialist
  • Programs & Campaigns Specialist

Cost: $25 for each specialization

Certificate Details: The website does not specify how long the certificates are valid.

Process: For each specialization, there are 25-30 questions, and you get 60 minutes to complete the exam. The minimum passing score is 75%.

hubspot inbound certification

HubSpot Inbound Certification

The HubSpot Inbound Certification covers the fundamentals of the inbound marketing methodology.

Cost: Free

Certificate Details: Certification badges and certificates are valid for 13 months from the date they were attained.

Process: There are 60 questions and the minimum passing score is 75%.

hubspot inbound sales certification

HubSpot Inbound Sales Certification

The HubSpot Inbound Certification introduces users to the fundamentals of Inbound Sales. Topics vary from identifying potential buyers, to developing outreach strategies, and to building personalized presentations.

Cost: Free

Certificate Details: Certification badges and certificates are valid for 13 months from the date they were attained.

Process: There are 60 questions and the minimum passing score is 75%.

microsoft office specialist certification

Microsoft Office Specialist Certification

Microsoft offers three levels of certifications for its suite of Office products. The Specialist is the entry level certification that requires you to pass core exams in Word, Excel, PowerPoint, Outlook and Access.

The benefit of this certification is showing your expertise in Word and Excel. There are specialized Word and Excel exams for advanced users.

Cost: Unable to find the cost of this exam.

Certificate Details: Website does not specify.

Process: Each exam takes up to 90 minutes. The passing score varies from exam to exam and is provided on the score report.

data and marketing association certified marketing professional

DMA Certified Marketing Professional

The DMA’s Certified Marketing Professional comprehensive marketing course covers offline and online marketing.

Cost: $2,499 for non-members

Certificate Details: The certificate is valid for one year. To keep your certification current, take 10 continuing education units (CEUs) within one year of date of issuance

Process: To complete DCMP certification, either complete the on-demand version (comprised of 17 online modules) and 7 supplemental online modules then pass a certification exam covering all that you’ve learned.

ama digital marketing certification

AMA Digital Marketing Certification

The American Marketing Association’s Digital Marketing Certification course covers topics like analytics, social media, user experience, SEO, online advertising, email, and content marketing.

Cost: $349 for non-members and $249 for AMA members.

Certificate Details: The certification is valid for three years, but you’ll also have to complete five continuing education units (CEUs) each year.

Process: To pass, you’ll need to have a minimum score of 80%.


In summary, seek out certifications that will benefit your career and personal growth. It can be fulfilling to learn something new.

While some of these marketing certifications are expensive, you can ask your employer to help cover the cost of the certification. Otherwise, try to start out with the free digital marketing certifications.

I’ve tried to cover many certifications but there’s a good chance I’ve missed a few, let me know in the comments below.

The post 23 Digital Marketing Certifications that Will Power Up Your Career appeared first on Prateek Agarwal.