Our customers live in a multi-channel world. To survive and thrive in this advertising realm, we must too. Connecting how people move across devices through the consumer journey is essential to determining which ads are really driving conversions. Each interaction contributes to the eventual conversion, but if those touchpoints aren’t tracked, we have no way of Read more
Since the launch of Instagram Stories in 2016, the format has taken off among advertisers. Users have demonstrated their love for Stories’ dynamic feel. Agencies report 2-3X more engagement with Instagram Stories posts than with regular content. Marketers have published a slew of campaigns to test the format since it debuted; however… …The quality has been Read more
Did you miss it? In a change that could have a signficant impact, Pages can now join Facebook groups. If you are a group moderator, you should think about whether you want this to be the new normal.
Let’s take a closer look at the announcement, what it means for your Facebook groups, and what you can do about it.
On February 7, Facebook wrote an announcement about changes coming to messaging and groups for businesses. The big change is this one for groups:
…in the coming weeks, Pages will be able to participate in Facebook Groups and join community discussions in a way that is representative of their business or organization.
Providing useful and trusted information at the scale that the Internet has reached is enormously complex and an important responsibility. Adding to that complexity, over the last several years we’ve seen organized campaigns use online platforms to deliberately spread false or misleading information.
We have twenty years of experience in these information challenges and it’s what we strive to do better than anyone else. So while we have more work to do, we’ve been working hard to combat this challenge for many years.
At the first ever Google for Philippines event this week, we shared our vision for how we’re going to help more Filipinos make the most of what the internet has to offer. This includes key updates and product launches that we hope can drive inclusive growth and support the Filipino people to participate in an increasingly digital world:
Connecting Filipinos to the internet
1. Google Station. To help improve internet access, we’re bringing Google Station to the Philippines in partnership with SMART. Together, we’re making Station available at more than 50 locations, including airports in Manila, Clark and Davao, as well as LRT 2 and MRT 3 stations by the end of this month. The platform will be at hundreds more sites country-wide by the end of the year.