How Do I Improve My Domain Authority (DA)?

Posted by Dr-Pete

The Short Version: Don’t obsess over Domain Authority (DA) for its own sake. Domain Authority shines at comparing your overall authority (your aggregate link equity, for the most part) to other sites and determining where you can compete. Attract real links that drive traffic, and you’ll improve both your Domain Authority and your rankings.

Unless you’ve been living under a rock, over a rock, or really anywhere rock-adjacent, you may know that Moz has recently invested a lot of time, research, and money in a new-and-improved Domain Authority. People who use Domain Authority (DA) naturally want to improve their score, and this is a question that I admit we’ve avoided at times, because like any metric, DA can be abused if taken out of context or viewed in isolation.

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Artificial Intelligence: A Modern Approach to Marketing

In this guide, I’ll go into detail about how artificial intelligence is impacting marketing right now and how it will continue to impact it in the future.

At the end of this post, you’ll be excited about the possibilities of AI and probably a little nervous about the implications!

And it’s alright to be nervous because the role of marketers in organizations will change but….

…you’ll still have an important role to play.

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How to Duplicate a Saved Audience in Facebook Ads Manager

When it comes to Saved Audiences, a question commonly repeats: How do I duplicate a saved audience in Ads Manager?

While there’s currently no direct way to duplicate a saved audience, there is manual process that allows you to do this. We’ll cover that here.

What Are Saved Audiences?

Facebook’s Saved Audiences feature allows advertisers to create audiences that can be re-used in multiple campaigns. This can be a serious time saver. The feature can also enable more detailed analysis, such as understanding audience overlaps.

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