Move over, YouTube. Facebook video is now the top platform for video ads and is sustaining unprecedented engagement rates. Actually, it’s not even a competition anymore. Comparing the number of monthly shares on Facebook versus YouTube videos, one study found that Facebook videos outperformed YouTube by 478%, and another one proved that Facebook native videos have up Read more
Mobile doesn’t just dominate traffic, but it’s also beginning to consume ad spend, too. For advertisers, that means big change. Mobile advertising isn’t the same as desktop advertising and it shouldn’t be treated that way. But this doesn’t mean you have to start from scratch or scrap your entire keyword list. It just requires tweaking Read more
Inbound or outbound marketing…
What is your poison?
The reality is that you need both.
You need to do outbound promotion to drive inbound traffic. And when you attract lots of people to your website using inbound, you build up your brand so it gets easier to do outbound!
In this article, we’re going to talk about how you can drive more valuable traffic to your website using outbound marketing.
So let’s get started.
1. Influencer outreach
Reaching out to influencers and building relationships with them is one of the most effective outbound marketing tactics.
Instagram Hashtags are an essential part of users’ discovery journey on the platform, allowing brands to gain exposure to niche groups and specific areas of interest. Today, hashtags are possibly even more important to Instagram marketing than Twitter marketing (where they first appeared on August 23, 2007), especially with all these new capabilities and very different Read more
It’s the holiday season and that means two things: shiny new devices and lots of apps for getting things done! There will be more people taking valuable actions and more opportunities for you to be there when people are looking. According to Adjust, people who install apps in December complete twice as many in-app actions—like buying a gift or beating the first level of a game—within 24 hours.
Universal App campaignshelp you show your apps to these users wherever they are—Google.com, Google Play, YouTube, and over 3 million sites and apps in the Google Display Network. Today, we’re sharing new insights and best practices to help you make the most of your app campaigns this holiday season.