Facebook Partner Categories Removed: What Now?

Facebook’s removal of Partner Category targeting options has been a topic for some months now. However, Facebook recently sent out an email to advertisers, warning them that they may have campaigns using these now-defunct targeting options. Here’s the email:

Removal of Partner Categories - Email Sent By Facebook

If you’re left wondering what to do with these changes, read on.

What is Partner Category Targeting?

Partner Categories are simply targeting groups that Facebook had previously made available based on partnerships with third-party data providers. This type of data sharing is common practice in digital advertising realms, but following various challenges (i.e. Cambridge Analytica news stories), Facebook has removed these targeting options.

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Types of Google link penalties to avoid for your website

Having your own full-fledged website and running it through good rankings is quite an accomplishment. Obviously, there are all kinds of webmasters who resort to adopting the various way to boost their site rankings. These ways can be ethical as well as unethical based on the past experiences of the site owner. However, making these rankings happen without facing recurrent Google Penalties might seem impossible.

One of the most common ways of boosting the rankings of a website is through link building. A great link-building strategy makes sure that your website is receiving ample amount of traffic through all the inbound and outbound links present on your site and other websites that you are exchanging links with. However, a lot of us end up getting penalized by Google for these links or their performance.

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