As we work to build a more helpful Google, we know our responsibility to help starts at home. For us, that means being a good neighbor in the place where it all began over 20 years ago: the San Francisco Bay Area.
Today, Google is one of the Bay Area’s largest employers. Across the region, one issue stands out as particularly urgent and complex: housing. The lack of new supply, combined with the rising cost of living, has resulted in a severe shortage of affordable housing options for long-time middle and low income residents. As Google grows throughout the Bay Area—whether it’s in our home town of Mountain View, in San Francisco, or in our future developments in San Jose and Sunnyvale—we’ve invested in developing housing that meets the needs of these communities. But there’s more to do.
SEOs are always scouring the internet and exhausting their networks trying to find new ways to optimize websites for Google and other search engines. Whether they are tips to improve page speed or new keywords to target, the work of an SEO seems to be never-ending.
However, rather than chasing new visitors to increase your site traffic, the key to search performance could be found outside of search engine marketing altogether.
Quickly envision the process of successful conversion from a Google search:
Marketers have more opportunities than ever before to deliver engaging ad experiences through immersive creative. Many companies are investing in creating 3D assets to bring their products to life and allow consumers to interact with products as they would in real life. For example, a person can explore the interior and exterior of a car before taking it for a test drive, all from the comfort of their home. But it can be challenging to scale these experiences. Now you can extend the reach of these 3D assets to produce more captivating ads, with two new updates coming today.
As a three-dimensional, visual medium, augmented reality (AR) is a powerful tool for brands looking to tell richer, more engaging stories about their products to consumers. Recently, we brought AR to Google products like Search, and made updates to our developer platform, ARCore, to help creators build more immersive experiences. Starting this week, we’re also bringing AR to YouTube and interactive 3D assets to display ads.
Helping YouTube beauty fans pick their next lipstick
Many consumers look to YouTube creators for help when deciding on new products to purchase. And brands have long been teaming up with creators to connect with audiences. Now, brands and creators can make that experience even more personalized and useful for viewers in AR.