In a few short years, Instagram has gone from being a social platform primarily known for selfies and breathtaking images to a place where brands deliver powerful messages, tell stories that drive conversation and engage consumers and businesses. More and more marketers are turning to Instagram for their digital advertising campaigns to reach their target Read more
PPC marketing is just like any other marketing platform in that it’s susceptible to change. As consumer behavior continually switches directions and evolves, so does pay per click marketing. And in 2019, we can expect (and are already seeing) some significant changes. Namely, with automation. Automation is a powerful tool to increase speed, efficiency, and Read more
Currently, there are six different Google Ads attribution models to choose from. For those unfamiliar with attribution modeling, this can be a headache, to say the least. Attribution modeling can help you better understand how, when, and why people converted on your ads on Google. But choosing the wrong Google Ads Attribution Model can leave you with Read more
Are you looking to grow your agency but struggling to scale due to the time taken up dealing with clients? Or perhaps you’re thinking to start offering Facebook Ads services and need to know the right way to onboard and service clients? Either way, AdEspresso has the solution for you! We don’t ask you to take Read more
There are several variations of “clicks” found within your Facebook ad reports. Knowing — and not knowing — what they mean could vastly impact how you view results. Do you know the difference between Facebook clicks?
After reading this post, you will have a clear understanding of the meaning of the following:
- Clicks (All)
- Link Clicks
- Outbound Clicks
- Landing Page Views
- Unique Clicks (all types)
Ready? Let’s roll…
Where to Find This Info
Facebook has improved significantly in this area. You may not even realize how easy it is to find this info.
If you’re ever uncertain about what a Facebook ads metric means, simply hover over the header row in your ad report.