Our customers live in a multi-channel world. To survive and thrive in this advertising realm, we must too. Connecting how people move across devices through the consumer journey is essential to determining which ads are really driving conversions. Each interaction contributes to the eventual conversion, but if those touchpoints aren’t tracked, we have no way of Read more
Since the launch of Instagram Stories in 2016, the format has taken off among advertisers. Users have demonstrated their love for Stories’ dynamic feel. Agencies report 2-3X more engagement with Instagram Stories posts than with regular content. Marketers have published a slew of campaigns to test the format since it debuted; however… …The quality has been Read more
Did you miss it? In a change that could have a signficant impact, Pages can now join Facebook groups. If you are a group moderator, you should think about whether you want this to be the new normal.
Let’s take a closer look at the announcement, what it means for your Facebook groups, and what you can do about it.
On February 7, Facebook wrote an announcement about changes coming to messaging and groups for businesses. The big change is this one for groups:
…in the coming weeks, Pages will be able to participate in Facebook Groups and join community discussions in a way that is representative of their business or organization.
In a few short years, Instagram has gone from being a social platform primarily known for selfies and breathtaking images to a place where brands deliver powerful messages, tell stories that drive conversation and engage consumers and businesses. More and more marketers are turning to Instagram for their digital advertising campaigns to reach their target Read more
PPC marketing is just like any other marketing platform in that it’s susceptible to change. As consumer behavior continually switches directions and evolves, so does pay per click marketing. And in 2019, we can expect (and are already seeing) some significant changes. Namely, with automation. Automation is a powerful tool to increase speed, efficiency, and Read more