Since the launch of Instagram Stories in 2016, the format has taken off among advertisers. Users have demonstrated their love for Stories’ dynamic feel. Agencies report 2-3X more engagement with Instagram Stories posts than with regular content. Marketers have published a slew of campaigns to test the format since it debuted; however… …The quality has been Read more
Change: Pages Can Join Facebook Groups
Did you miss it? In a change that could have a signficant impact, Pages can now join Facebook groups. If you are a group moderator, you should think about whether you want this to be the new normal.
Let’s take a closer look at the announcement, what it means for your Facebook groups, and what you can do about it.
The Announcement
On February 7, Facebook wrote an announcement about changes coming to messaging and groups for businesses. The big change is this one for groups:
…in the coming weeks, Pages will be able to participate in Facebook Groups and join community discussions in a way that is representative of their business or organization.
5 Top Instagram Ads Mistakes Advertisers Make (and How to Avoid Them)
In a few short years, Instagram has gone from being a social platform primarily known for selfies and breathtaking images to a place where brands deliver powerful messages, tell stories that drive conversation and engage consumers and businesses. More and more marketers are turning to Instagram for their digital advertising campaigns to reach their target Read more
4 Ways Automation and Machine Learning Will Change Google Ads in 2019
PPC marketing is just like any other marketing platform in that it’s susceptible to change. As consumer behavior continually switches directions and evolves, so does pay per click marketing. And in 2019, we can expect (and are already seeing) some significant changes. Namely, with automation. Automation is a powerful tool to increase speed, efficiency, and Read more
Google Ads Attribution Models: Which Is Right For Your Campaign?
Currently, there are six different Google Ads attribution models to choose from. For those unfamiliar with attribution modeling, this can be a headache, to say the least. Attribution modeling can help you better understand how, when, and why people converted on your ads on Google. But choosing the wrong Google Ads Attribution Model can leave you with Read more