Five ways SEOs can utilize data with insights, automation, and personalization

Constantly evolving search results driven by Google’s increasing implementation of AI are challenging SEOs to keep pace. Search is more dynamic, competitive, and faster than ever before.

Where SEOs used to focus almost exclusively on what Google and other search engines were looking for in their site structure, links, and content, digital marketing now revolves solidly around the needs and intent of consumers.

This past year was perhaps the most transformative in SEO, an industry expected to top $80 billion in spending by 2020. AI is creating entirely new engagement possibilities across multiple channels and devices. Consumers are choosing to find and interact with information by voice search, or even on connected IoT appliances, and other devices. Brands are being challenged to reimagine the entire customer journey and how they optimize content for search, as a result.

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A new app to map and monitor the world’s freshwater supply

Water affects all of us, no matter where we live. Drought harms everyone, from farmers in the western United States dealing with long-term drought, to people in Kazakhstan and Uzbekistan suffering debilitating health consequences from the Aral Sea draining, to millions of people displaced by floods in Kerala, India. About four billion people, or almost two-thirds of the world’s population, experience severe water scarcity at least one month of the year.

Water, critical to daily life, and a key priority in the United Nations Sustainable Development Goals (SDG 6), has proven difficult for most countries to measure. In 2017, of the roughly 200 United Nations Environment member countries, 80 percent of them were unable to provide fundamental national statistics. Even still, many knew substantial changes were happening.

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The Aral Sea has shrunk by around 80 percent since 1985

Today, on World Water Day, we’re proud to showcase a new platform enabling all countries to freely measure and monitor when and where water is changing: UN’s Water-Related Ecosystems, or sdg661.app. Released last week in Nairobi at the UN Environment Assembly (UNEA), the app provides statistics for every country’s annual surface water (like lakes and rivers). It also shows changes from 1984 through 2018 through interactive maps, graphs and full-data downloads.

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Ask a Techspert: Why am I getting so many spam calls?

Editor’s Note: Do you ever feel like a fish out of water? Try being a tech novice and talking to an engineer at a place like Google. Ask a Techspert is a new series on the Keyword asking Googler experts to explain complicated technology for the rest of us. This isn’t meant to be comprehensive, but just enough to make you sound smart at a dinner party.

Growing up, I was taught to say “Schottenfels residence” when answering the phone. It was the polite way of doing things. When the phone rang, it was usually family, friends and, yes, the occasional telemarketer on the other side of the line. Then things changed. Personal calls moved to mobile phones, and the landline became the domain of robocalls. My cell was a sanctuary, free of the pesky automated dialers that plague the landlines of yore. Until recently.

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Social listening 101: Six crucial keywords to track

Social listening is a tactic that’s not unheard of. Quite a number of brands use it these days and even more consider trying it out in the near future. However, for many, the step-by-step process of social listening remains unclear.

This article aims to answer the most burning questions about social listening:

  • What is a keyword?
  • Which keywords should you monitor?
  • How do you get relevant and comprehensive results instead of all the noise that the Internet is filled with?

What is a keyword?

As we know, social listening is a process that requires a social media listening/social media monitoring tool (e.g., Awario, Mention, Brandwatch). The first thing you do when you open the app is entering keywords to monitor.

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