How to Use the Facebook Attribution Tool to Analyze and Optimize Your Customer Journey

Our customers live in a multi-channel world. To survive and thrive in this advertising realm, we must too. Connecting how people move across devices through the consumer journey is essential to determining which ads are really driving conversions. Each interaction contributes to the eventual conversion, but if those touchpoints aren’t tracked, we have no way of Read more

Change: Pages Can Join Facebook Groups

Did you miss it? In a change that could have a signficant impact, Pages can now join Facebook groups. If you are a group moderator, you should think about whether you want this to be the new normal.

Let’s take a closer look at the announcement, what it means for your Facebook groups, and what you can do about it.

The Announcement

On February 7, Facebook wrote an announcement about changes coming to messaging and groups for businesses. The big change is this one for groups:

…in the coming weeks, Pages will be able to participate in Facebook Groups and join community discussions in a way that is representative of their business or organization.

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