Friendsgiving? More like #trendsgiving

Across America, people celebrate next week’s day of thanks with their own unique traditions, and many come to Search for help to pull off Turkey Day like a pro. (In fact, you can simply search “Thanksgiving” and find video tips from expert chefs on how to master mashed potatoes or ideas to elevate a pumpkin pie!)

But there’s a cornucopia of searches you can do, and we took a look at some of the top and trending ideas that people are gobbling up to hone their side dish skills and perfect their pie game.

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How I Used Facebook Lead Ads to Create a Quiz

One of my favorite things to do is solve problems by using a tool in ways it wasn’t meant to be used. In this post, I will outline how I did that by using Facebook lead ads to create a quiz.

First, credit goes to Lucas Elliott of our team. A few weeks ago, I talked about using quizzes as a lead magnet. Lucas suggested creating a quiz with a Facebook lead ad. I balked, knowing that it wouldn’t be as dynamic as what I wanted to do.

A few weeks later, I was inspired to try it out. Now I feel crazy for not trying it sooner.

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Get actionable measurement with Display & Video 360’s Insights module

This is the sixth and final post in a series about Display & Video 360 innovations.

Display & Video 360 is organized around five integrated modules that work together to simplify the end-to-end campaign process: Campaigns, Audiences, Creatives, Inventory and Insights. Today you’ll learn more about the Insights module, where you can get all the campaign metrics you need to understand how your marketing is performing so you can take action to improve results.

A single source of truth with holistic measurement

In Display & Video 360, the Insights module is where you go to audit your media spend, measure impact, and access the information you need to optimize media investment decisions. By consolidating your media buying in one place, you get reporting across all touchpoints for web, apps, TV and more, so you can accurately determine what’s driving performance and quickly act on insights.

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On our to-do list: an interview with Google’s productivity expert

Editor’s note: I often wish there were more hours in the day, but that’s not going to happen anytime soon, so I turned to Google’s resident productivity expert Laura Mae Martin for help. In the conversation below—our latest installment of The She Word—Laura shares her secrets on how to lead a more productive life. Turns out they’re not even secrets! They’re easy and manageable ways that you, too, can become a productivity whiz.


How do you explain your job at a dinner party?
I help Googlers be as productive as possible. I consult with executives on their productivity strategies (how to manage their meetings, email, time and energy), and run a Google-wide productivity program, which includes trainings and a weekly newsletter.

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Zero-touch enrollment’s new features deliver for partners and customers

Last year we launched zero-touch enrollment, a deployment method to help make Android rollouts—especially those at large scale—more seamless and secure.  Since then, the program has grown and customers and partners are already seeing the benefits.

Better rollouts for customers and partners

Zero-touch continues to help businesses quickly and securely deploy Android devices, easing many pain points IT admins face when rolling out device fleets.

NAV, the Norwegian Labour and Welfare Administration, has successfully used zero-touch enrollment to deploy over 10,000 Android devices across their organization. Bengt Nielsen, who leads NAV’s IT Infrastructure and Platform Services team, explained that the large scale deployment of Android devices was a key component of the organization’s digital transformation strategy. NAV wanted employees to work in a more agile way, freeing them to work out in the community rather than always at their desk.

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