Q&A with SAP on digital transformation and search

We’re all scrambling to keep up with digital transformation, navigate which new technology is right for us, and nail that elusive “omnichannel, seamless, ultimate customer experience.”

Yet in all the hustle, we may be missing one of the most important pieces of the transformation process: bringing our internal teams with us. Before we can transform our digital prowess, we need to transform our company culture.

Last week we spoke with Siddarth Taparia, SVP and Head of Marketing Transformation at SAP. He argues that digital transformation is preceded not by technology but by people, and shares what SAP is doing to ready themselves for the future.

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Facebook Partner Categories Removed: What Now?

Facebook’s removal of Partner Category targeting options has been a topic for some months now. However, Facebook recently sent out an email to advertisers, warning them that they may have campaigns using these now-defunct targeting options. Here’s the email:

Removal of Partner Categories - Email Sent By Facebook

If you’re left wondering what to do with these changes, read on.

What is Partner Category Targeting?

Partner Categories are simply targeting groups that Facebook had previously made available based on partnerships with third-party data providers. This type of data sharing is common practice in digital advertising realms, but following various challenges (i.e. Cambridge Analytica news stories), Facebook has removed these targeting options.

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