Gear up your paid social plan for Q4

Q4 is right around the corner and it’s imperative to do some legwork now to set yourself up for success once the holiday season is upon us.

Paid social is likely to have a significant impact on your overall efforts – not only in building the funnel but actually delivering end-of-the-funnel conversions.

So how do you set yourself up for success? Here are my top five tips for what to take care of now.

Personas, personas, personas

Do your audience research. Comb through your internal data and understand who your customers are – even if you think you know this like the back of your hand, do some research to see whether any segments have changed or emerged.

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The High Five: Put some R-E-S-P-E-C-T on it

Daydreaming and I’m thinking of Trends. This week, with a little help from the Google News Lab we honor the Queen of Soul, celebrate birthdays, shine some light on the left-handed among us and much more. Here’s a look at this week’s top trends.

Paying respect to a legend

On Thursday, we said goodbye to Aretha “Queen of Soul” Franklin who lost her battle with pancreatic cancer at 76. This musical legend gave the world iconic hits like “Respect,” “Natural Woman,” “Think,” “I Say A Little Prayer,” and “Chain of Fools,” all of which came in as the most-searched Aretha Franklin songs this week. She never shied away from the opportunity to flaunt her dramatic furs and show-stopping hats, all while reaching octaves and bravados that could make anyone drown in their own tears. Celebrities, world leaders and fans alike took time to pay their respects with folks in D.C., Michigan, Maryland, Georgia and Mississippi continuing to Rock Steady and search for details on the Queen of Soul. May we forever ride the midnight train of soul and take a drive down the Freeway of Love because that’s what Aretha would want us to do.

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