A new approach to enabling abundant wireless connectivity

The ability to connect with people and services—whether that’s sending a message or streaming a video—has become part of our daily lives. Yet, far too often, we encounter situations where the connection is just too slow to use—or we have no connectivity at all.

In the U.S., while mobile Internet access is widely available, download speeds are among the slowest in the developed world. Why? You can think of wireless networks like a highway, and they’re getting congested as demand continues to grow, leading to slowdowns. So if we increase available wireless spectrum, it’s like adding lanes on a highway to carry additional traffic.

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Seeing art in a new way: VR tools let characters jump right in

We all know you’re not supposed to touch the pieces of art in a museum, but what if you could jump inside them? In YouTube creator SoKrispy’s latest VR video, Do Not Touch, the characters do just that: they literally dive into the artwork and become part of the scene.   

Do Not Touch GIF

A scene From SoKrispyMedia’s “Do Not Touch” VR Video

Visual effects this advanced usually require physical equipment like green screens that can be costly and difficult to set up. SoKrispy, however, was able to achieve many of the effects in post-production with Google’s Jump VR Video suite, along with Adobe Creative Suite, Unreal Engine, and Autodesk 3DS Max.

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Google for Startups: bringing the best of Google to startups everywhere

Startups look at the world through the lens of opportunity—they see problems and take action to fix them, building never-before-seen solutions. When they succeed, they move us all forward. Helping startups is a key part of Google’s DNA, and around the world Google employees train and mentor people in their local startup communities. That’s why we launched Google for Entrepreneurs in 2011, bringing the best of Google’s resources to 50+ startup coworking spaces, accelerators and diversity-focused groups in 125 countries (and six of our own bustling Campuses, from Sao Paulo to Seoul).

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New research: The Era of Ecommerce

Ecommerce marketers at US brands are struggling to keep pace with where and how consumers browse and purchase online, according to new research published today.

An ecommerce-focused study by Search Engine Watch and ClickZ, produced in partnership with Catalyst, part of GroupM, has found that 85% of browsing and purchasing activity occurs with non-Amazon retailers, but only 25% of US brands say they have a strategy for ecommerce retailers beyond Amazon.

The Era of Ecommerce: Capitalizing on the New Customer Journey has also found that there is a 29 percentage point gap between the proportion of consumers who have visited a retailer to research and the proportion of brands who market on that retailer’s website (53% vs 24%).

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