Facebook Post Reach: Post-Level Reporting

I’ve written previously on Reporting on Facebook Reach, particularly at the Page Level. Another opportunity is to dive more deeply into Reach reporting at the Post Level.

This can be useful in many cases and allows us to more fully understand Facebook Post Reach.

Why You Need to Report on Facebook Post Reach

There are a couple of times in particular when reporting on post reach is useful…

1) When you want to consider organic results in your reporting for paid posts.

  • Particularly relevant when you have a paid post or campaign that performs extremely well among paid content, as it can often become heavily served by Facebook’s system organically as a result.
  • Without including organic results, you might be missing out on a great deal of performance data and insight.

2) When you are trying to identify particularly high performing posts — potentially for promoting them later — and you’d like to use Reach data as an indicator of post performance.

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Building the cloud together: Diversity and inclusion at Next ‘18

Building a cloud for everyone takes inspiration and ideas from all corners of our community. This year at Next ‘18 in San Francisco, we’re celebrating our diverse community of builders and innovators. Here’s a little of what we’ll have in store.

Kicking off Next by celebrating diversity

On July 23rd, the first day of Next, we’re hosting two events to welcome our community of women, people of color, LGBTQ-A, people with disabilities, and the intersections thereof. Both the Women in Tech Social and the Celebrate Diversity Reception will offer networking opportunities, demos, interactive experiences, and food and wine pairings.

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