An updated look at Alpha-Beta in a world of close variants

Google has recently updated exact match close variants; now implied words, paraphrase words and same-intent keywords are allowed to match to exact match keywords as close variants.

This change gives advertisers less control over their exact match keywords and gives Google more control to appropriately match search query intent to similar keywords.

For advertisers using (or planning to use) the Alpha-Beta structure for their accounts, there are a few considerations to be aware of with this update to exact match close variants.

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Southeast Asia’s accelerating internet economy

It’s hard to keep up with Southeast Asia’s internet economy because it keeps blowing expectations out of the water. Our 2016 and 2017 e-Conomy SEA reports foresaw a $200 billion internet economy in the region by 2025. The region is taking much less time to get there than earlier expected.  With eight years still left to go, Southeast Asia is already more than a third of the way to the target. And Southeast Asian tech companies have already raised half of the $40-$50 billion in funds we expected them to attract. So the latest e-Conomy Southeast Asia 2018 report by Google and Temasek projects a $240 billion Southeast Asian internet economy by 2025.

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Pinterest on visual search: key takeaways

We invited Michael Akkerman, Global Head of Partners Program at Pinterest, to our NY office yesterday evening to speak on visual search.

He talked about discovery over search, audience engagement over audience size, less time more well-spent over more total time spent, and social communities over social networks. It was an insightful, instructive, and *obviously* visual-heavy session.

Here were some of the key takeaways / highlights.

Pinterest is a visual discovery engine — discovery over search

When people come to our platform, they’re trying to discover new pieces of information.

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Pinterest on visual search: key takeaways

We invited Michael Akkerman, Global Head of Partners Program at Pinterest, to our NY office yesterday evening to speak on visual search.

He talked about discovery over search, audience engagement over audience size, less time more well-spent over more total time spent, and social communities over social networks. It was an insightful, instructive, and *obviously* visual-heavy session.

Here were some of the key takeaways / highlights.

Pinterest is a visual discovery engine — discovery over search

When people come to our platform, they’re trying to discover new pieces of information.

read more

Friendsgiving? More like #trendsgiving

Across America, people celebrate next week’s day of thanks with their own unique traditions, and many come to Search for help to pull off Turkey Day like a pro. (In fact, you can simply search “Thanksgiving” and find video tips from expert chefs on how to master mashed potatoes or ideas to elevate a pumpkin pie!)

But there’s a cornucopia of searches you can do, and we took a look at some of the top and trending ideas that people are gobbling up to hone their side dish skills and perfect their pie game.

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