In January 1996, Bill Gates published an essay titled ‘Content is king’. Seeing where content is right now in the online space, you wouldn’t be wrong in calling Bill Gates a soothsayer.
But he couldn’t have foreseen the kind of content that would dominate the online space: video.
Videos have a hegemonic online presence.
But, why video?
People are more inclined to watch a video. Do this little experiment:
Search for Red Bull or Monster Energy or Vice in Bing. You are sure to get video results right at the top. That’s because these brands have focused their branding on video content, and hence are more likely to be popular as more and more people watch videos.
Most people obsess over their AdWords keywords. Bid $XX on “SEO Agency” and watch the leads come running on in, right? Wrong. Those specific keywords aren’t what you are really paying for. More often than not, it’s also not what people are actually searching for. And that slight difference is critical for campaign performance and Read more