All posts by Social marketing master

Why I’m glad Treyarch will let you skip to the end of Black Ops 3

It’s been about a year now since I used the pages of Ars Technica to strenuously argue that developers should no longer lock bits of in-game content behind artificial gameplay barriers. Now it looks like that idea is getting some high-profile support from the best-selling Call of Duty franchise, which will give players access to every single story mission from the outset when Black Ops 3 launches on November 6.

In an interview with Eurogamer announcing the move, campaign and zombies mode director Jason Blundell echoes a lot of the same arguments I made against the standard unlocking system. “The unlocking level system is an archaic mentality we’ve had since we did bedroom development back in the day—you do this, then go on to the next one,” Blundell said. “Consumers and game players in general are far more mature these days. There are so many things vying for our interests today. It’s about, how do they want to consume it?”

read more