All posts by Social marketing master

Using Component Metrics In Your SEO Analysis

search-computer-analytics-data-ss-1920

There are a lot of great SEO performance ranking tools out there, many with unique features that add real value for a search marketer attempting to report clearly on performance improvements.

But can SEO learn from PPC and start isolating performance components better to allow for real analysis?

I think so — which is why I’ve been trialing a few “component metrics” to create better context in SEO reporting.

Understanding Components

Component metrics, as my data scientist friends like to say, isolate only one aspect of performance, and they are most valuable shown alongside other component metrics to create context.

read more

Using Component Metrics In Your SEO Analysis

search-computer-analytics-data-ss-1920

There are a lot of great SEO performance ranking tools out there, many with unique features that add real value for a search marketer attempting to report clearly on performance improvements.

But can SEO learn from PPC and start isolating performance components better to allow for real analysis?

I think so — which is why I’ve been trialing a few “component metrics” to create better context in SEO reporting.

Understanding Components

Component metrics, as my data scientist friends like to say, isolate only one aspect of performance, and they are most valuable shown alongside other component metrics to create context.

read more

The Science of Creating Highly Shareable Infographics [Infographic]

Cool topic? Check. Compelling research? Check. Accurate data? Check, check.

When you’re sitting down create an infographic, it’s never a good idea to just jump in, translate all that research into bite-sized pieces one after the other, and hope people like it. Infographics don’t just randomly become popular — there’s a science to it.

So, what’s the secret? Thanks to the folks at Siege Media, we have a much better idea. Using BuzzSumo, they analyzed the 1,000 most-shared infographics in the past year to weed out the common characteristics of the most popular ones.

read more

The Science of Creating Highly Shareable Infographics [Infographic]

Cool topic? Check. Compelling research? Check. Accurate data? Check, check.

When you’re sitting down create an infographic, it’s never a good idea to just jump in, translate all that research into bite-sized pieces one after the other, and hope people like it. Infographics don’t just randomly become popular — there’s a science to it.

So, what’s the secret? Thanks to the folks at Siege Media, we have a much better idea. Using BuzzSumo, they analyzed the 1,000 most-shared infographics in the past year to weed out the common characteristics of the most popular ones.

read more

New Adwords Audience Insights Report Offers Deeper Dive Into Audience Demographics

Google VP Brad Bender says the new tool – which includes details like interests, locations and device usage – is currently rolling out.

The post New Adwords Audience Insights Report Offers Deeper Dive Into Audience Demographics appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

New Adwords Audience Insights Report Offers Deeper Dive Into Audience Demographics