All posts by Social marketing master

Analytics and the state of knowing

For the past seven years, I have traveled around the world asking organizations what they know, what they don’t know, what they need to know and how they come to know. Answers in hand, I have set about examining the data in the context of business outcomes and mission accomplishment (in the case of not-for-profit enterprises). I have come to some broad conclusions about the general state of knowing in the world today. 

To read this article in full or to leave a comment, please click here

(Insider Story)

read more

Star Citizen hits 1 million backers, entire game unlocked for all

Chris Roberts’ controversial crowdfunded space sim Star Citizen has just passed one million backers, making it one of the most popular crowdfunded projects of all time. After blowing through its initial target of $500,000, the game has currently raised a staggering $92.7 million (£60 million) in funding, thanks to a combination of early access sales and sales of in-game ships.

To celebrate hitting one million backers, the entire game will now be unlocked for everyone that has pledged for a Star Citizen package. The previously available Alpha Access and $5 module passes have been removed. “No Star Marine pass, no Alpha 2.0 pass… no additional payment needed for any module in the works, pre-release,” reads the statement. “Going forward, should we need to put out some sort of limited release it will be done through the PTU test server. All backers will have access to any live release, the moment it publishes.”

read more

Making Strategic Decisions About Difficult-To-Get Backlinks

link-building-strategy-hero

Your website’s user experience is top notch, your site architecture is solid, and you’ve created amazing content — now it’s time start building links.

Link building is the subdiscipline of search engine optimization (SEO) that sometimes gets flak due to the practices of some spammers; however, in reality, it is a very important (and effective) aspect of internet marketing. Not only do quality backlinks drive referral traffic, but they are also still the primary factor used to rank a website organically in the Google search results.

read more

Malvertising is a troubling trend

Over the past few weeks, my company’s employees have been hit by more than the usual number of malware infections. And the reason why is both startling and troubling, because these infections represent a new type of threat that is much harder to avoid than anything we’ve seen before.

It started three weeks ago when my application firewall sent out an alert about active malware known as the Angler exploit kit on one of my company’s computers. This came as a surprise, because my top-tier desktop antivirus software did not detect the malware, nor did my well-known, network-based malware detection product.

read more