All posts by Social marketing master

This Week in Content Marketing: The Internet of the Future Will Be Ruled By Few

Internet-Future-Ruled-Few-Podcast-Cover

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this week’s episode, Robert and I discuss Jay Acunzo’s fantastic report on content marketing “pods” – an effective way to structure teams for content marketing. We question why The Washington Post plans to distribute every article they have directly on Facebook Instant Articles. Is it smart long-term thinking or a risky gamble? Finally, we ponder what’s really behind Twitter’s shocking decision to do away with tweet counts. Rants and raves include a call to arms to save advertising plus an opportunity for newspapers to rethink their business model – which contains an important lesson for content marketers. We wrap up the show with a #ThisOldMarketing example from Thomas Edison.

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Report: Twitter prepping for “company-wide layoffs” next week

(credit: Shawn Campbell)

Following the news that Twitter interim CEO Jack Dorsey was fully hired to the post on Monday, the company has been linked to a series of what Re/code has described as “company-wide layoffs” next week.

A Friday report from Re/code cited “multiple sources” in saying that most of Twitter’s departments will be hit with layoffs starting next week. Those sources did not specify numbers or percentages of staff, but they did point to Twitter’s plans to “restructure” its engineering staff, which may affect how the alleged firings play out in all. When asked to comment on the report, a Twitter representative told Ars that “we’re not commenting on rumor and speculation.”

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Report: Twitter prepping for “company-wide layoffs” next week

(credit: Shawn Campbell)

Following the news that Twitter interim CEO Jack Dorsey was fully hired to the post on Monday, the company has been linked to a series of what Re/code has described as “company-wide layoffs” next week.

A Friday report from Re/code cited “multiple sources” in saying that most of Twitter’s departments will be hit with layoffs starting next week. Those sources did not specify numbers or percentages of staff, but they did point to Twitter’s plans to “restructure” its engineering staff, which may affect how the alleged firings play out in all. When asked to comment on the report, a Twitter representative told Ars that “we’re not commenting on rumor and speculation.”

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