All posts by Social marketing master

SearchCap: Google doesn’t personalize SERPs, don’t fixate on CTR, Google sub-images & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Please visit Search Engine Land for the full article.

SearchCap: Google doesn’t personalize SERPs, don’t fixate on CTR, Google sub-images & more

The Google Ads Remarketing Tactic You Aren’t Using (But Should Be) Analytics Audience Definitions

There is no doubt about the power of good remarketing. It’s a second, third, or fourth chance at converting that long-lost visitor. But simple remarketing of your entire traffic source is a surefire way to generate mediocre conversion rates. Even targeting specific page visits isn’t going to give you huge wins. Thankfully, that isn’t all Read more

What is social media listening (and how it can help your SEO)

The unstable and unofficial relationship between social media and SEO has been bothering every digital marketer for some time. I wasn’t left behind in these debates and, like many others, realized after a while that social media is needed for a full and healthy SEO strategy. But in what way? How can we get the most out of social media while not getting sucked in and spending half of the working day scrawling through Twitter? I’ve found the answer: with the help of social listening.

What is social listening?

For those who don’t already know, simply put, a social media listening/monitoring tool crawls the internet and social platforms and finds mentions of your brand/company/product/CEO or any other valuable keyword. It collects the found mentions in a handy dashboard in real time, so that you can reply, engage, follow the author, or do anything else of your choice with those mentions almost instantly. Social media listening tools like Awario, Brand24, Mention, and such can help a lot with streamlining the process.

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