In July we introduced Display & Video 360, our end-to-end campaign management solution which allows marketing teams to collaborate and easily share insights. Today, we’re kicking off a series of posts to share more about how Display & Video 360 helps media, data and creative teams work together to deliver relevant ads to the right audiences. Each post will cover new innovations for each of Display & Video 360’s five modules: Campaigns, Audiences, Creatives, Inventory and Insights.
Display & Video 360 enables collaboration because it allows everyone involved in planning, executing, and measuring campaigns to work in the same interface. This helps teams stay aligned and deliver insight-driven creatives that resonate with consumers.
Our adidas teams work together in one environment where we can see audience insights, what creative we’re running and where, how it’s performing, and make changes almost in real time.Chris Murphy
head of digital experience, adidas
Stay tuned over the next few weeks as we post deep dives into each of the five modules—we’ll cover Campaigns first. Or if you want to dive right in, learn more about Display & Video 360 and the benefits of end-to-end campaign management by reading this guide.