Way back in the 1970’s, the concept of ‘extract, transform and load’ (ETL) became popular in data warehousing environments. ETL tools could grab data from multiple sources, combine and transform it through various operations, then load it into database tables. In 2013, Analytics Edge brought that same capability to Microsoft Excel in the form of […]

2019-05-06 for users of the Google Search connector for Analytics Edge: If you have regular reports running to collect Google Search data, check to see if they are still working. It looks like Google has stopped delivering any data for the old Property Sets. It is time to switch your reports over to reference the […]

The Analytics Edge connector for Facebook Ads requires an update to v3.4.0 before May 14th, 2019. This release implements the latest Facebook API version which includes some changes to the conversion metrics. Specifically, the release includes a reorganization to the the new standard events (like App Activations and Purchases). Some old, unused metrics have been […]

Experimental Release: The Google Analytics Pro connector for the Analytics Edge add-ins has been updated (v3.9.0) to add a new User Activity query capability. It is now possible to get a report of a specific user’s activity IN DETAIL. The query wizard and report is experimental (subject to change without backward compatibility) at this time, […]

Being the start of a new year, I had a look back at the Google Search performance of my websites for the past 12 months. Looking at the Google Search Console reports was frustrating — the numbers were meaningless for a variety of reasons. Thus started my journey into Google Search data analysis, and my […]