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Hi there. Welcome to Episode 216 of the ProBlogger Podcast. My name is Darren Rowse and I’m the blogger behind problogger.com – a blog, podcast, event, job board, and a series of ebooks all designed to help you as a blogger to start a great blog, to grow your audience, and to build some profit around that blog. You can learn more about ProBlogger over at problogger.com.
As you know, most blogs have a contact page. It’s one of the first pages we create when we’re building a new blog. We want people to be able to shower us in praise, offer us lucrative advertising and book deals, and beg us to create wonderful products for them, right?
Okay, so that might be stretching things a little. But we do want people to be able to get in touch with us. Blogging is about connecting with people after all.
It’s easy to add a simple form to a contact page using a WordPress plugin such as Contact Form 7, Ninja Forms or Gravity Forms (my personal favourite). But what you might not realise is that a contact page can become a burden.
Originally posted as a Facebook update from FinCon in Dallas (video below)
In my opening keynote at FinCon I challenged the attendees to think about how their blog, podcast and video content could potentially be changing people’s lives.
You see, many of us see ourselves as being in the ‘content business’. But I think it’s better if we start seeing ourselves as being in the ‘transformation business’.
Great content leaves a mark on people. It moves them from one place to another.
Transformation comes in many shapes and sizes
The the creators of that content do it in various ways – teaching, giving information (such as news), entertaining, providing motivation, and giving their audience a sense that they’re not the only ones and providing hope for a better future.