Many bloggers are now considering the use of video to increase their reach, inform their audience about an upcoming product launch, or just as a new way of leveraging one of the fastest growing mediums on the internet. In fact, according to reelseo.com, by 2019 80 per cent of the world’s internet traffic will be made up of video.
We work incredibly hard to build our reputations and would do anything to protect it because in the end, it makes up a large part of our business. One thing that I believe can be incredibly detrimental to that brand is terrible video production. However, more often than not now, we don’t have the time or patience to dedicate time to the technical aspects of video. In addition, for some of us, video is purely a marketing tool and we’re not aspiring to be the next JJ Abrams.
Each year, the International Food Blogger Conference brings together USA-based and foreign food bloggers under the same roof. During the three-day event, participants taste food, improve their food writing skills, and learn more about the latest trends in photography and technology. As a participant myself in this year’s conference held in Seattle, I share the highlights:
FOOD –the center of all activities
Food was the main event of the conference, so to speak! The opening night reception and gift suite, the wine reception on Saturday followed by the culinary fair, and two breakfast sessions hosted by two sponsors, it was indeed a show for those who are in the food business.
In today’s episode, we talk about content marketing, how to differentiate yourself from millions of others doing the same thing as you are, and how to scale your business. Dan also gives insight into how he came to start WPCurve and what they offer to bloggers who need quick WordPress tweaks and peace of mind.
So recently Gary Illyes from Google announced that hopefully by the end of 2015, Penguin updates will be carried out in real-time. Waiting for the next Penguin update has been the bane of many a website owners’ life, and getting hit with a penalty can cost thousands in lost revenue.
For those unaware, Google has two major algorithms that can penalize websites, and they’ve named them after two cute animals. Penguin and Panda. Far from being cute, these animals have put a countless number of websites out of business, and if you’re going to be a blogger you should acquaint yourself with them very carefully.