As bloggers, we create a significant amount of content. But most of us consume a significant amount of it as well.
In an industry that uses strategies such as SEO, social media marketing and email marketing as key tools, we need to stay up to date with changes and trends so we can keep growing and developing. We also need to keep abreast of what’s happening in our niche to stay relevant.
Trouble is, with so much content out there we could easily spend our entire blogging work day consuming it. Sure we’re learning a lot, but we need to be mindful of how much time we’re spending and do it productively so it helps us grow our blogs.
But in this blog post I want to talk about why you should do it.
One big reason is the diminishing returns social media is providing. Many bloggers I know are struggling to get much traction on social media. It’s becoming a very noisy space, and the algorithms in place are squashing our organic reach.
If you don’t have the budget to pay for advertising (and many bloggers don’t), then social media can feel like shouting into an empty room.
For several years, I’ve been using Reader Avatars (also called Reader Profiles or Personas) on my blogs – and I’ve found them very effective and helpful.
To create your first reader avatar, you’ll need to spend some time thinking and writing about a type of reader that you’re either attempting to reach or who is already reading your blog. Describe them in as much detail as you can – who they are, what their interests are, why they might be reading your blog and what their needs are.
(We’ve created a template you can use to help you do this, and I’ll be sharing some examples of my own reader avatars throughout this post.)
Ways You Can Simplify Your Business and Increase Your Blogging Profitability
Today, I want to share two big lessons I learned this year at our Australian ProBlogger events. They were lessons I think apply to many aspects of blogging and online business.
It’s all about simplifying what you do while making more profit.
I’m heading to Dallas for our Success Incubator event and to speak at FinCon in a few days time. So I’ll be taking a couple of weeks off the podcast to travel and focus on the event attendees as much as possible.
In the meantime, dig into the archives. There are now 215 to choose from.