Call it clickbait, call it good copy, but don’t call it ineffective. There’s no doubt BuzzFeed headlines grab attention. It’s clear the publisher has put a lot of time into understanding how to write titles that drive clicks. Their approach is data-driven, often testing multiple titles, thumbnails, and even different versions of the same article. Showing these versions to different users to find an early winner gives the top choice the best possible shot at success.
The success of their model piqued our curiosity and got us thinking: given all of the hard work BuzzFeed does on this front, what can we learn from the brand’s top performing content? Are there commonalities? Specific words or phrases that seem to disproportionately win? Do trends appear to show categories of content or themes that work better than others?
When many companies talk about their “content strategy,” they’re really just talking about further content creation.
They’re thinking about what they need to do next — not what they’ve done before. At best, they might – might – monitor the performance of content for insights about what their editorial calendar should include in the months to come.
However, the best online marketers know it’s important to look back at past content AND make adjustments to older pieces in order to improve results.
Backlinks (or inbound links) from other domains are one of the most important content metrics. They make up 50 percent of the authority/relevance equation search engines use to rank content.
To rank well in search engines, you’ll need to continually earn backlinks.
Links play another important role in content marketing. They tell you if your content is respected enough to earn the endorsement of other sites in your industry.
Why Backlink Monitoring Is Essential
Because backlinks tell us if people find our content valuable, it’s important for content marketers to keep an eye on their links. But, in many cases, we’re content to leave this task on the desk of the SEO experts.
We’ve all experienced this problem. You create
content online, like a blog article for example. Your social media people share
it on Facebook and Twitter. A few people like it. A couple of people share it.
Ho hum. Meh.
Then it’s on to the next thing. “Let’s try different headlines!” says the content manager — and so it goes.
In this article, I’ll tell you what the problem is and exactly how to fix it. By the time you reach the end of this article, you’ll realize what it is that’s been throttling the success of your content being shared online and three specific tactics that will obliterate this problem once and for all.
When it comes to marketing channels, just
about every company knows they need to leverage blogs and social media. Both
have proven to be highly effective at attracting leads and nurturing them into
However, over the past few years, it’s
become harder and harder to ignore that YouTube is also a powerful marketing
asset. In many markets, it’s responsible for some of the most popular content.
So, if your business doesn’t have a YouTube channel yet, it’s time to change
4 Steps to Turning YouTube into Your Company’s Next
The good news is that countless companies
have already found success with YouTube marketing, so we have a pretty good
idea of what’s required.