Category Archives: Buzzsumo

Ask the expert: Mari Smith answers 56 questions about Facebook marketing

Recently, we hosted Mari Smith, the Queen of Facebook, for a webinar about her top tips for increasing Facebook reach. She broadcasted a recap later via Facebook live.

During those two sessions we were able to identify 56 questions from the audience-mostly marketers– about using Facebook. We thought that the list itself (and of course, the answers) would be a helpful resource for others.

To provide the answers, we summarized Mari’s responses during the live presentations, browsed the Facebook comments from the live session, and added our own insight where we could. For a few we looked to other trusted sources for their input. If the question was answered by someone other than BuzzSumo or Mari, we’ve made a note of who answered the question.

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The Simple Tip That Gained Us Over 200 Backlinks

To paraphrase Guy Kawasaki there are two types of website managers: those that want more backlinks and those that are liars.

Backlinks matter, a lot, but gaining backlinks is difficult. A good backlink requires someone to write a relevant article mentioning you and to link to your site. This is far harder than getting someone to share your content.

The single best opportunity to gain new backlinks is to find articles that mention you but that do not link to you, and to request a link.

We have to thank Syed Balkhi of WP Beginner for this simple but powerful insight on how he used BuzzSumo to gain over 100 new organic backlinks each month. We tried it and gained over 200 new organic backlinks in the first month. We liked it so much we have built a new feature so you can quickly apply his technique and start gaining more backlinks today.

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How to rule Facebook: Lessons from the most engaging pages

BuzzSumo recently published our analysis of 1 billion Facebook pages, identifying several best practices to maximize social shares on Facebook.

I thought it would be interesting to look at the Facebook pages that got the most interactions this Spring to see how they compare to each other, to the most popular pages in terms of likes, and to the best practices we recommended in our research.

The Cristiano Ronaldo Facebook page deserves extra consideration because it has a high number of fans, and a high level of interactions.

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10 Ways to Boost Your B2B Content Shares

How shareable is your B2B content?  Our friends at Uberflip set us the challenge of analyzing 100 of the most popular B2B Marketing and Technology sites and blogs (listed at the end of this post) to identify the content that works.

We analysed all of the articles these 100 sites published in the last year (over 100,000 posts) to discover the secrets of the content that gets shared. This post sets out our findings and 10 ways to increase the shares of your B2B content.

We will be discussing these findings in depth at our joint webinar with Uberflip on Wednesday May 11th at 11am PT/2pm ET and 7pm UK.

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10 Ways to Boost Your B2B Content Shares

How shareable is your B2B content?  Our friends at Uberflip set us the challenge of analyzing 100 of the most popular B2B Marketing and Technology sites and blogs (listed at the end of this post) to identify the content that works.

We analysed all of the articles these 100 sites published in the last year (over 100,000 posts) to discover the secrets of the content that gets shared. This post sets out our findings and 10 ways to increase the shares of your B2B content.

We will be discussing these findings in depth at our joint webinar with Uberflip on Wednesday May 11th at 11am PT/2pm ET and 7pm UK.

read more