How shareable is your B2B content? Our friends at Uberflip set us the challenge of analyzing 100 of the most popular B2B Marketing and Technology sites and blogs (listed at the end of this post) to identify the content that works.
We analysed all of the articles these 100 sites published in the last year (over 100,000 posts) to discover the secrets of the content that gets shared. This post sets out our findings and 10 ways to increase the shares of your B2B content.
We will be discussing these findings in depth at our joint webinar with Uberflip on Wednesday May 11th at 11am PT/2pm ET and 7pm UK.
In the midst of meeting friends old and new, the BuzzSumo team was taking in sessions at Social Media Marketing World in San Diego. Here are 18 key takeaways from this idea-rich event.
“Live video is hot.”
In his opening keynote, the founder of Social Media Examiner, Michael Stelzner, said that the growth in video marketing is the biggest surge that he has seen. The conference center was dotted with people filming live video snippets–some casually, others with more professional looking kits. Social Media Examiner led the way–facilitating live video with staging areas and numerous staff wielding smart phones and encouraging conference goers to chat about their experiences at the conference.
Do you need a different strategy when developing or promoting B2B vs B2C content? What types of content, headlines, word count and topics will get more shares and leads on social? To help answer these questions we teamed up with Hubspot to analyze 175,000 blog posts published by their B2B and B2C customers.
We analyzed the differences between B2B and B2C content in terms of social shares, content length, performance on social networks, and broke it down in a free ebook to give you guidelines on optimizing your own blog posts.
Why did you click through to this article? Why will some people share this article without even reading it?
The most important element of this post may not be the 4 weeks I spent researching the data or the days I spent writing up the analysis or deciding on the tables and graphics. The most important element is probably the headline. The headline will determine the number of people that click through to read the post and the number of people that share the post, many without reading it.
This is not news, we all know about the importance of headlines. However, is there a formula to viral headlines? Are there words or phrases in headlines that particularly cause articles to be shared? For the past month I have been researching the headlines of the most shared posts in our BuzzSumo database. In this post I set out my findings, including:
With new four fresh primary victories in hand, Donald Trump is closer than ever to winning the Republican nomination for President — he is also dominating the political scene on line. The volume of shares for content about Trump towers over the shares of content about all the other candidates.
In this post, we will analyze four campaigns, specifically focusing on how their own materials and other content about them has been shared (or not).
How Trump won the social media contest:
Content about non-establishment candidates gets more shares than content about mainstream candidates.
Negative content drives shares as much or more than positive content.
The main principle of influencer marketing holds true in political campaigns: What people say about you is more important than what you say about yourself.
To gain shares, a campaign slogan should have value apart from the candidate’s name.
Campaign gear can get shares, especially if it’s emblazoned with a popular slogan.
Political position statements are more likely to get backlinks than sign-up forms.
Video content drives social shares.
PInterest is an outlier (with a sense of humor)
Trump wins the race for online attention
The BuzzSumo database has more than 14,000 articles published this year about each of the four major presidential candidates.