Great content marketing reflects an ongoing cycle of Research, Amplification and Monitoring. Hashtags have a role to play at each stage of the content marketing process.
Last week, we partnered with Dan Mazzini, of hashtagify.me for a webinar about Hashtag best practices. Here are our top action points and insights into how hashtags can help drive your content marketing reach.
1. Use Hashtags to amplify your content.
At their most basic level, hashtags are content amplifiers. People use them to search for information on social channels. Thus, tagging your content appropriately makes it easier for an audience to find you.
This week we were privileged to partner with Scoop.it on a webinar to discuss content marketing return on investment (ROI). Their CEO Guillaume Decugis shared his views and tips for maximizing the returns on your content investment. His advice has made us rethink our own content strategy. This is what we took away, along with our own thoughts on content marketing ROI.
1. Be clear on your goals
Content can be used to support many different aspects of marketing. For example, content can:
nurture prospects and clients
Being clear on your goals is an important starting point. For any content initiative it is good to understand your objectives. You also need to understand the stage of the sales funnel you are looking to support with your content.
At BuzzSumo, we believe in the power of engaging with influencers to amplify content marketing. Influencer outreach is a powerful way to increase brand awareness, drive traffic and gain customers. Our own growth has been fed by strong influencer advocacy.
That said, we also acknowledge that the term “influencer outreach” can be a bit slippery. It encompasses a wide-range of activities that fall somewhere on a spectrum between total spam and authentic partnership.
Introducing tools into the process has the potential to push marketers toward either end of this spectrum. If we use the tools well, we gain valuable, enduring relationships. If we don’t, we populate the electronic trash bins of an ever widening circle of people.