Category Archives: Buzzsumo

Less Painful Lessons: Get App’s 2nd Year As Content Marketers

Last year, I wrote a piece reflecting on our first year as content marketers at GetApp. As an editorial team writing about tips and trends in the software market, we’re part of a larger marketplace that helps business find software. The team started in 2015 as a group of writers suspicious of content marketing. After a year full of trials and tribulations, we were able to take away some key content marketing lessons. Here’s a quick recap:

  1. Define your purpose: We couldn’t compete with the big news sites on breaking news, and learned to stick to what we do best– industry trends and insights that, while still timely, don’t necessarily need to be published at the break-neck speed of breaking news.
  2. Amplification is key: Without the right (or any) contributors, our content was lacking exposure. We learned that it’s important to find relevant contributors to amplify a piece of content before the writing process begins.
  3. Think about your audience: Writing a piece of content without defining an audience is like trying to cook dinner without knowing how many people are coming to the table. We learned to have a target audience, or even better, a target reader, for every piece of content we produce.

One year later, and we’re still learning.

As much, if not more than ever before, the definitive formula for content marketing is still undefinable. Tips gets thrown around with reckless abandon only to be completely negated the following week.

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Less Painful Lessons: GetApp’s 2nd Year As Content Marketers

Last year, I wrote a piece reflecting on our first year as content marketers at GetApp. As an editorial team writing about tips and trends in the software market, we’re part of a larger marketplace that helps business find software. The team started in 2015 as a group of writers suspicious of content marketing. After a year full of trials and tribulations, we were able to take away some key content marketing lessons. Here’s a quick recap:

  1. Define your purpose: We couldn’t compete with the big news sites on breaking news, and learned to stick to what we do best– industry trends and insights that, while still timely, don’t necessarily need to be published at the break-neck speed of breaking news.
  2. Amplification is key: Without the right (or any) contributors, our content was lacking exposure. We learned that it’s important to find relevant contributors to amplify a piece of content before the writing process begins.
  3. Think about your audience: Writing a piece of content without defining an audience is like trying to cook dinner without knowing how many people are coming to the table. We learned to have a target audience, or even better, a target reader, for every piece of content we produce.

One year later, and we’re still learning.

As much, if not more than ever before, the definitive formula for content marketing is still undefinable. Tips gets thrown around with reckless abandon only to be completely negated the following week.

read more

Content Amplification Strategies: Tips From Barry Feldman

It’s tempting to love our blog posts so much that we expect others to find and share them automatically. We produce blog posts and display them for the world to see, without thinking about the content amplification strategy . But how often are those posts seen? Your content is competing for attention with millions of others published every day.

Publishing quality content, even beautiful content, is not enough. You need to have an amplification strategy to ensure your content reaches your audience.

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Content Amplification Strategies: Tips From Barry Feldman

It’s tempting to love our blog posts so much that we expect others to find and share them automatically. We produce blog posts and display them for the world to see, without thinking about the content amplification strategy . But how often are those posts seen? Your content is competing for attention with millions of others published every day.

Publishing quality content, even beautiful content, is not enough. You need to have an amplification strategy to ensure your content reaches your audience.

read more

10 Awesome Ways to Make Incredibly Shareable Content

Content creation is growing at an incredible rate.

Every day, approximately 2 million blog posts are created, along with hundreds of millions of status updates, photos, and videos. Many businesses assume they can grow by creating fresh content, but with the amount being churned out every day, it takes much more than that.

You must generate content that stands out from the crowd. That grabs attention. That wows people. And more than anything, that is incredibly shareable. Shareable content generates traffic, which generates more shares, which ultimately boosts the bottom line.

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