Category Archives: Buzzsumo

How to Generate Content Ideas With These 3 Awesome Tools

Do you know which topic is the most discussed about your brand or your industry?

Maybe you have a general idea about what they are talking about. But I bet that you want to know more specifically what people talk about.

Because there are questions that you can answer and you can give the solution for a certain problem. But we, marketers, have a common problem: we talk too much instead of listening more.

And how do we know what people are talking about our brand if we don’t take the time to listen to them?

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Top 30 Huffington Post Most Shared Headlines & Why They Went Viral

We’ve all heard the saying, “you can’t judge a book by its cover.”

What’s funny is that you almost only hear that adage in reference to people: you shouldn’t judge people based off how they look.

Yet, when it comes to books, you can actually tell a lot about them by their covers.

That’s why publishers spend so much money on them.

This principle applies to the headlines of your blog posts, as well. While you can’t learn everything about the post from one simple line, headlines are clearly very important; it will either pull a reader in or keep them scrolling.

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A Guide to Creating Content for Every Stage of Your Marketing Funnel

A well-designed marketing funnel turns your site’s visitors into customers. The better you can improve that funnel, the better your profits will be.

This type of improvement is only possible, though, if you understand the unique demands of each stage of your funnel. Otherwise, your would-be customers will end up in “funnel purgatory” where they quit progressing toward making a purchase.

One very important aspect of each of these stages is the content you use. Nail this important requirement and you’ll not only enjoy higher conversions; you may also find they happen much faster, too.

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Less Painful Lessons: Get App’s 2nd Year As Content Marketers

Last year, I wrote a piece reflecting on our first year as content marketers at GetApp. As an editorial team writing about tips and trends in the software market, we’re part of a larger marketplace that helps business find software. The team started in 2015 as a group of writers suspicious of content marketing. After a year full of trials and tribulations, we were able to take away some key content marketing lessons. Here’s a quick recap:

  1. Define your purpose: We couldn’t compete with the big news sites on breaking news, and learned to stick to what we do best– industry trends and insights that, while still timely, don’t necessarily need to be published at the break-neck speed of breaking news.
  2. Amplification is key: Without the right (or any) contributors, our content was lacking exposure. We learned that it’s important to find relevant contributors to amplify a piece of content before the writing process begins.
  3. Think about your audience: Writing a piece of content without defining an audience is like trying to cook dinner without knowing how many people are coming to the table. We learned to have a target audience, or even better, a target reader, for every piece of content we produce.

One year later, and we’re still learning.

As much, if not more than ever before, the definitive formula for content marketing is still undefinable. Tips gets thrown around with reckless abandon only to be completely negated the following week.

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Less Painful Lessons: GetApp’s 2nd Year As Content Marketers

Last year, I wrote a piece reflecting on our first year as content marketers at GetApp. As an editorial team writing about tips and trends in the software market, we’re part of a larger marketplace that helps business find software. The team started in 2015 as a group of writers suspicious of content marketing. After a year full of trials and tribulations, we were able to take away some key content marketing lessons. Here’s a quick recap:

  1. Define your purpose: We couldn’t compete with the big news sites on breaking news, and learned to stick to what we do best– industry trends and insights that, while still timely, don’t necessarily need to be published at the break-neck speed of breaking news.
  2. Amplification is key: Without the right (or any) contributors, our content was lacking exposure. We learned that it’s important to find relevant contributors to amplify a piece of content before the writing process begins.
  3. Think about your audience: Writing a piece of content without defining an audience is like trying to cook dinner without knowing how many people are coming to the table. We learned to have a target audience, or even better, a target reader, for every piece of content we produce.

One year later, and we’re still learning.

As much, if not more than ever before, the definitive formula for content marketing is still undefinable. Tips gets thrown around with reckless abandon only to be completely negated the following week.

read more