Category Archives: contentmarketinginstitute

When Not to COPE With Your Web Images [Video]

when-not-cope-web-images-videoTo think strategically about your web-based visual content, you have to do more than choose which images to use; you must also make sure that those images work for screens big and small.

If an image works for all screen sizes, great. Upload one file (single-source the image) and you’re good to go.

Not all images make your life that easy. Sometimes it’s worth your while to provide multiple versions of an image to give people what they need from the image on any device.

So says Buddy Scalera, senior director of content strategy at The Medicines Company. In his Intelligent Content Conference talk, Creating and Executing a Visual Content Strategy That Scales, Buddy told us that he’s all for single-sourcing … except when he’s not. He advocates for what he and others call “COPE mostly” (COPE-M), especially when it comes to images.

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20 Lesser-Known Tools for Smart Content Creators

tools-smart-content-creatorsSteve Jobs once said “Real artists ship.”

If you want to make your content marketing strategy successful, you need to regularly ship (i.e., deliver) great content. Using the right tools is crucial to maximize productivity. The right tools help you create more and better content with ease.

Though 56% of marketers have a bunch of content marketing tools in their arsenal, discovering the best ones for your specific needs can be a challenge.

I am going to show a list of little-known tools (free and paid), from headline analyzers, research resources, meme-makers, and more that will help you make your content research and creation easier and faster.

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7 Things You Need to Have a Productive (and Happy) Content Marketing Team

things-need-happy-productive-content-marketing-teamI love talking and waxing philosophically about productivity. Knowing how we work is so essential if we want to create that resonant content we crave – and feel like we are all making a positive difference.

But I realized recently that I think a lot about my individual productivity instead of the productivity of the team. Of course, working together as a team is ridiculously important – and it’s one of the reasons I’m interested in Agile marketing.

While individual “tricks” continue to be useful, what does your team need to make sure they are working in the best possible way?

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How to Boost Your Page Ranking for One Keyword

how-boost-page-ranking-one-keywordEditor’s note: You may have missed this article when CMI published it last year. We’re sharing it now because improving your keyword efforts is always top of mind for content marketers.

SEO does not always work the way we want. It is common for Google to rank a page for keywords other than the ones for which we would like the particular page to rank.

What can you do? How can you guide Google to improve the ranking of a page for the keywords you want?

The simple answer is that you need to make sure that Google “receives” the right signals from your page to optimize it, but this is not always easy.

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How to Beat the Battle of an Ineffective Blog

beat-battle-ineffective-blogEditor’s note: You may have missed this article when CMI published it last year. We’re publishing this update since blogging continues to be among the tactics content marketers consider most critical to their success.

Despite how much work is involved, blogging often is thought of as one of the most basic points of entry into the content marketing game: It’s a versatile technique with a lot of creative possibilities, options, and approaches; yet it doesn’t require a lot of technical expertise or equipment to produce and maintain.

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