Using analytics to come up with a directed strategy for developing content has become second nature. Did you know that you also can use analytics for your content auditing? Let’s take an inside look at content audits and how analytics figure into them.
Content auditing involves a detailed analysis of a website’s content to weed out poorly performing pages, identify outdated pages or wrong information, and learn which pages have poor SEO built into them. The aim is to fix these problems to streamline the operation of the site and to keep visitors (both new and returning) happy. Content auditing also allows you to revamp existing content to increase its search ranking or to develop content similar to previously successful pages. It’s one of the best ways to maintain the ongoing quality of your content.