Reaching the right audience on social media is no longer about skill. Today the game is pay-to-play. With platforms saturated, organic reach for businesses has taken a nosedive. That doesn’t mean businesses should give up on the 2.6 billion people active on social media worldwide. You can give consumers the opportunity to engage with your brand on their terms using social media advertising.
Advertising options vary by platform. Before you start a campaign, learn about ad options, costs, and effectiveness for the five biggest players in social media.
Have you been marketing your business on your personal Facebook profile? Now may be the time to shift your marketing focus to a Facebook Page.
It is a violation of Facebook Terms to use your personal profile to represent something other than yourself, such as your business. And recent Facebook changes have made it more challenging for businesses to market on personal profiles. Importantly, Facebook no longer allows 3rd party applications, which are widely used by businesses, to post to personal profiles.
The Story Post format has been around for a few years, originating on Snapchat. Recently, however, Facebook and Instagram have thrown their hats into the ring. They have released Facebook Stories and Instagram Stories as a direct answer to the post format Snapchat popularized. These features provide something that some consider invaluable: the ability to have your posts disappear. The Story format is unique in that the posts leave social media after 24 hours. But there are some things that you need to know before you start using these features.
How often do you post on social media? If you’re like most businesses, not enough.
Generating enough content for your social media posting queue is a challenge. While content quality is important, maintaining an active presence is what gets your posts in front of an audience. Social media algorithms reward consistency.
Yet according to the Content Marketing Institute, B2C content marketers struggle to create consistent, high-quality posts. The top five challenges included lack of time, producing engaging content, and producing enough content.
Pinterest may seem like a business opportunity that is worth skipping for many business users. After all, it’s just a picture based platform that can only appeal to those who are interested in art, fashion, or food, right? This couldn’t be further from the truth. Your business Pinterest account is a valuable resource that is another free option for marketers who are looking to appeal to their target demographics.
There are quite a few things that you can do with your Pinterest to make it more relevant, and some of these things can be done in only an hour! Click To Tweet
Why do I need Pinterest for my business?
Pinterest is a fast growing platform that year-over-year expands its user base among both men and women. Pinterest is stereotypically associated with women, which is understandable since that is the primary user base. However, 40% of new user signups are men. This indicates that this form of social media is on the rise. Yes, photo-based social media is not just for Instagram anymore. There are quite a few things that you can do with your Pinterest to make it more relevant, and some of these things can be done in only an hour!