The thing about me is that I’m your customer. I may be looking for a beautiful ring on Etsy, an antique brooch on eBay, or a new method of shampooing carpet that will not activate my allergies. I may be searching for news articles relevant to my day. If I am your customer, I need to find you. I may not know that you have a new method of cleaning carpets or that you have a vested interest in antiques. Now, what does this have to do with third party content? It actually has a lot to do with building a following that sees value in the content that you present.
Generating your own content can be very tricky. It takes time, energy, and research to compile a striking post with relevant information and appeal toward your target audience. Fortunately, research has shown that you can use old content to reach brand new audiences. Reposting content can be a strategy that you use to populate your social media pages with content that will be consistently relevant to your audience.
Why is reposting content important?
When you are posting new content, you want as many people as possible to see it, right? Getting this post out as many times as possible may seem redundant, but a lot of savvy marketers are using this tactic to increase attention to their content quickly and easily. Leo Widrich, co-founder of Buffer reports that sharing content more than once increases retweets and traffic. In other words, reposting content can increase your reach exponentially.
There’s never been a better time to ramp up your Instagram marketing efforts. The photo sharing app has blossomed into the top visual social network and has emerged as a favorite social platform for brands and marketers. Thanks to Website Builder for their sharply designed infographic below, read more on the 139 Instagram facts and statistics for businesses considering a dive into Instagram in 2017.
Instagram Marketing Facts
49% of the top brands use Instagram. This is projected to increase to over 70% by the end of 2017.
50% of Instagram users follow at least one business
Nike is the most followed brand on Instagram with over 68 million followers
55% of US 18-29-year-olds are Instagram users
Instagram users are affluent – 56% of Instagram users earn over $50,000 per year
Instagram has an extremely dedicated and active user base
→A staggering 50% of Instagram’s 600 million users are active daily. That’s 300 million actively daily users!
We’re thrilled to announce one of our most requested features. dlvr.it now supports automatic posting of videos to your social media profiles and pages
Tap into dlvr.it to effortlessly share videos with your friends on Facebook, Twitter and Google+. Upload your videos to dlvr.it, and we’ll automatically share them on your posting schedule throughout the day.
Tap Into the Next Big Thing: Social Media Video
Social video is exploding. Facebook alone reports an astonishing 8 billion video views a day. Savvy businesses are aggressively positioning themselves at the explosive intersection of video and social media.
The social media marketing landscape seems to change by the hour. Hot new social media trends emerge and disappear with astonishing speed. How does a social media marketer make sense of all the hype? It’s always good to start with the data.
The actionable social media marketing stats in this infographic will help you chart your social media marketing strategy for 2017. Here are some of the key insights:
Facebook is Dead. Long Live the King.
With the rise of new social networks like WhatsApp and Snapchat, many pundits have been predicting the demise of Facebook. This may be true, eventually. But as of 2017 Facebook remains the top social network in the world.