Now that we have completed the home page and the category page, in this tutorial we’ll start editing the third most important page of the eCommerce website: the product page. Let’s first open up the product page, and see how it looks now and how we want it to look.
The product page in our HTML design looks like this:

Our current product page looks like this:

To start editing it, we’ll do the same step as we have done dozens of times so far, i.e. enabling the template hints to figure out which template files are responsible for rendering this page.
As we can see, the page is a compilation of over a dozen files, but luckily we don’t have to edit all of these. We’ll just have to edit three or four of these files, and for the rest we’ll just modify the styles to make them look like our design, without messing with the phtml files.
If you look closely, the overall structure of the product section is coming from the \template\catalog\product\view.phtml file. I’ve pointed that out through an arrow in the above image. This file is providing the outer structure of all components and then the inner parts are coming from other templates, but
we’ll edit this outer one first.
We’ll copy this view.phtml file into our new theme, and
start editing it. The current code of this file looks like this:
<?php $_helper = $this->helper('catalog/output'); ?> <?php $_product = $this->getProduct(); ?> <script type="text/javascript"> var optionsPrice = new Product.OptionsPrice(<?php echo $this->getJsonConfig() ?>); </script> <div id="messages_product_view"><?php echo $this->getMessagesBlock()->toHtml() ?></div> <div class="product-view"> <div class="product-essential"> <form action="<?php echo $this->getSubmitUrl($_product) ?>" method="post" id="product_addtocart_form"<?php if($_product->getOptions()): ?> enctype="multipart/form-data"<?php endif; ?>> <?php echo $this->getBlockHtml('formkey') ?> <div class="no-display"> <input type="hidden" name="product" value="<?php echo $_product->getId() ?>" /> <input type="hidden" name="related_product" id="related-products-field" value="" /> </div> <div class="product-img-box"> <div class="product-name"> <h1><?php echo $_helper->productAttribute($_product, $_product->getName(), 'name') ?></h1> </div> <?php echo $this->getChildHtml('media') ?> </div> <div class="product-shop"> <div class="product-name"> <span class="h1"><?php echo $_helper->productAttribute($_product, $_product->getName(), 'name') ?></span> </div> <div class="price-info"> <?php echo $this->getPriceHtml($_product); ?> <?php echo $this->getChildHtml('bundle_prices') ?> <?php echo $this->getTierPriceHtml() ?> </div> <div class="extra-info"> <?php echo $this->getReviewsSummaryHtml($_product, 'default', false)?> <?php echo $this->getChildHtml('product_type_availability'); ?> </div> <?php echo $this->getChildHtml('alert_urls') ?> <?php if ($_product->getShortDescription()):?> <div class="short-description"> <div class="std"><?php echo $_helper->productAttribute($_product, nl2br($_product->getShortDescription()), 'short_description') ?></div> </div> <?php endif;?> <?php echo $this->getChildHtml('other');?> <?php if ($_product->isSaleable() && $this->hasOptions()):?> <?php echo $this->getChildChildHtml('container1', '', true, true) ?> <?php endif;?> </div> <div class="add-to-cart-wrapper"> <?php echo $this->getChildHtml('product_type_data') ?> <?php echo $this->getChildHtml('extrahint') ?> <?php if (!$this->hasOptions()):?> <div class="add-to-box"> <?php if($_product->isSaleable()): ?> <?php echo $this->getChildHtml('addtocart') ?> <?php if( $this->helper('wishlist')->isAllow() || $_compareUrl=$this->helper('catalog/product_compare')->getAddUrl($_product)): ?> <span class="or"><?php echo $this->__('OR') ?></span> <?php endif; ?> <?php endif; ?> <?php echo $this->getChildHtml('addto') ?> <?php echo $this->getChildHtml('sharing') ?> </div> <?php echo $this->getChildHtml('extra_buttons') ?> <?php elseif (!$_product->isSaleable()): ?> <div class="add-to-box"> <?php echo $this->getChildHtml('addto') ?> <?php echo $this->getChildHtml('sharing') ?> </div> <?php endif; ?> </div> <?php echo $this->getChildHtml('related_products') ?> <div class="clearer"></div> <?php if ($_product->isSaleable() && $this->hasOptions()):?> <?php echo $this->getChildChildHtml('container2', '', true, true) ?> <?php endif;?> </form> <script type="text/javascript"> //<![CDATA[ var productAddToCartForm = new VarienForm('product_addtocart_form'); productAddToCartForm.submit = function(button, url) { if (this.validator.validate()) { var form = this.form; var oldUrl = form.action; if (url) { form.action = url; } var e = null; try { this.form.submit(); } catch (e) { } this.form.action = oldUrl; if (e) { throw e; } if (button && button != 'undefined') { button.disabled = true; } } }.bind(productAddToCartForm); productAddToCartForm.submitLight = function(button, url){ if(this.validator) { var nv = Validation.methods; delete Validation.methods['required-entry']; delete Validation.methods['validate-one-required']; delete Validation.methods['validate-one-required-by-name']; // Remove custom datetime validators for (var methodName in Validation.methods) { if (methodName.match(/^validate-datetime-.*/i)) { delete Validation.methods[methodName]; } } if (this.validator.validate()) { if (url) { this.form.action = url; } this.form.submit(); } Object.extend(Validation.methods, nv); } }.bind(productAddToCartForm); //]]> </script> </div> <div class="product-collateral toggle-content tabs"> <?php if ($detailedInfoGroup = $this->getChildGroup('detailed_info', 'getChildHtml')):?> <dl id="collateral-tabs" class="collateral-tabs"> <?php foreach ($detailedInfoGroup as $alias => $html):?> <dt class="tab"><span><?php echo $this->escapeHtml($this->getChildData($alias, 'title')) ?></span></dt> <dd class="tab-container"> <div class="tab-content"><?php echo $html ?></div> </dd> <?php endforeach;?> </dl> <?php endif; ?> </div> <?php echo $this->getChildHtml('upsell_products') ?> <?php echo $this->getChildHtml('product_additional_data') ?> </div>