Category Archives: HelloSeoCopywriting

Evergreen Content Isn’t Just for Christmas. Here’s Why…

Evergreen Tree on Laptop If you work in the marketing industry, you may have heard of ‘evergreen content’. This is a crucial ingredient in any form of SEO, content or web marketing. And, weirdly enough, it’s nothing to do with foliage or vegetation.

The Merriam Webster dictionary definition is – ‘retaining freshness or interest: perennial’, which, to be honest, is a pretty good way of describing it.

‘Evergreen’ is a type of content that remains relevant indefinitely. It will still be interesting and gain shares across social media platforms for weeks, months and even years after the day it is published. Unlike news articles, it doesn’t have an expiry date of sorts. And it should hold a valuable spot in search engine results for a long time.  

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