Since Google rolled out its tabbed interface, many marketers started seeing a significant decrease in their email open rate.

The introduction of an automatic filtering system for emails into Primary, Social and Promotions categories was the culprit in most cases.

Sure, it’s a great way to organize your inbox. But sometimes valuable content is caught by that filter and never given the full attention it deserves.

If you’re someone who sends email newsletters out to your subscriber list, you may not even know that your emails are being filtered into your recipients’ Promotions tab.

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Attaining popularity on social media platforms is an absolute must for businesses these days.

More and more marketers have started seeing social media as an indispensable tool for marketing, as well as lead generation.

How do we know that? Well, the Google trends graph tell us for one.

Social media is essential for brand building and connecting with your target audience. So, if you are just using it for likes, shares and comments, then you are late to the party.

By now, your competitors probably already have a social media marketing strategy.

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It’s no secret that email is still the most effective marketing channel when it comes to ROI… but not all emails are created equal.

Top performing marketing departments are seeing 2.5 times the ROI of the average.

So what’s the difference between mediocre and mind-blowing results?

The short answer is that the top marketers stay ahead of the curve by looking at subscriber studies.

So don’t give up on email before you’ve had a long, hard look at the following email marketing statistics.

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Catching an Uber can be a small science experiment in human behaviour.

Often the trip is more about the conversation not the destination. Starting the chat is not difficult and just requires asking a few questions.

How long have you been driving for Uber? Then it can segue into what got you started?

Then it’s sit back and hear their story.

Some theories

I also have a few theories about the drivers motivation for working for Uber apart from earning a bit of cash.

They either love a chat, are feeling a bit lonely, or want to escape the boredom of sitting on the sofa or the home office for a few hours.

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As 2017 kicks into full swing, many marketers are likely re-evaluating their priorities, and deciding where to invest their next chunk of budget.

With digital advertising, social media, content marketing, and mobile ads all contributing to a customer’s buying behavior, re-balancing the digital approach for their companies is the best way to drastically improve results.

Based on the answers of 505 US-based marketing decision makers, this article will explore the top marketing priorities, as well as the tactics, strategies, and channels that are going to get results throughout the year ahead.

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