As 2017 kicks into full swing, many marketers are likely re-evaluating their priorities, and deciding where to invest their next chunk of budget.
With digital advertising, social media, content marketing, and mobile ads all contributing to a customer’s buying behavior, re-balancing the digital approach for their companies is the best way to drastically improve results.
You fire your next Facebook post into the universe, you start to quiver, this has to be the one that will answer all my traffic prayers.
A day later…
Nothing, not even from your mom! Mega face plant! What did you do wrong?
You created an epic piece of social goodness.
This is a familiar story for most people sharing content on Facebook. The organic reach of most Facebook posts is just not what it used to be. Does that mean you should pack your bags and head for Twitter?
The landscape of online marketing is becoming more competitive by the hour.
To survive, every company needs to have an edge of some sort. Small businesses need an edge just to make a name for themselves. Big enterprises need an edge to win over more customers and retain existing ones.
The harsh reality is, it takes a lot more than a great product or service to succeed. So what do you need? A strong content marketing strategy.
It’s a golden opportunity to show off your unique voice and demonstrate how you can improve the lives of your customers.