Category Archives: jeffbullas

Top 10 Social Media Analytics Tools For Business

Top 10 Social Media Analytics Tools For Business

Do you know which of your tweets perform the best?

What’s the best time for you to update Instagram with new posts?

Is your Facebook strategy working to convert traffic to leads? Yes? No? Maybe?

You might be having a difficult time answering these questions without using a social media analytics tool. Today, most marketers are aware that they need some specific tools to measure their efforts.

There are a number of tools available that can analyze how your social channels are performing. The only catch is that a new tool is released every other day.

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The Single Biggest Challenge Facing Modern Marketers (And How to Deal With It)

The Single Biggest Challenge Facing Modern Marketers (And How to Deal With It)

Marketing used to be simple…

Create a promise. Find a platform. Deliver a message.

As long as these three elements worked in unison, people would buy what you were selling.

Then came the internet – the biggest marketing platform ever created.

In the beginning, that’s exactly what it was. A platform that you could use to deliver a message.

But then things started to get complicated.

As we began crawling out from our safe rock of naivety, the implications of exactly what this platform meant for society started to rear their head.

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The 7 Most Common Agile Marketing Mistakes (And How to Avoid Them)

The 7 Most Common Agile Marketing Mistakes (And How to Avoid Them)

Do you want to effectively pivot your marketing tactics based on incoming data?

What about getting visibility inside and outside the department into what marketing’s working on?

Or how about figuring out what’s messing up your process before it’s caused you to miss every single deadline this quarter?

If any or all of those are appealing, I have good news: the path to achieving all of those is paved with the exact same substance, namely Agile marketing. The second annual State of Agile Marketing Report from AgileSherpas and CoSchedule found that these are the top three benefits cited by Agile marketing teams.

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10 WordPress Plugins That Will Optimize Your Editorial Work

10 WordPress Plugins That Will Optimize Your Editorial Work

Running a blog is like putting together a puzzle, in which each little piece of work needs to fit the whole picture perfectly.

Blogging isn’t just about writing the best content and publishing it for your audience. It’s about making all the right adjustments and editing your content until it’s perfect in every sense.

Luckily for you, there are WordPress editorial plugins designed to make your work easier, faster, and more efficient. There’s a plugin for each piece of the puzzle, helping you get to the end results in a more optimized manner.

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How to Do a Content Audit That Will Reveal Hidden Gems On Your Website

How to Do a Content Audit That Will Reveal Hidden Gems On Your Website

The year 2019 introduced Marie Kondo and her famous KonMari Method of decluttering. Some call it phenomenal, but Kondo herself considers it as life-changing magic.

Made to be applied for just belongings, the KonMari method has been applied to personal lives, relationships, careers, and whatever aspect you need cleaning up. But what about in the digital world? The Internet is a vast space filled with content in all types, forms, and lengths that some aren’t even needed anyway.

But what if we apply the KonMari method to the content we see online? Then you don’t really need magic, you just need a content audit.

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