Category Archives: PrateekAgarwal

23 Digital Marketing Certifications that Will Power Up Your Career

You’ve seen your connections on LinkedIn with digital marketing certifications from HubSpot and Hootsuite. Have you ever found yourself wondering? Are any of these certifications worth the effort or cost?

Well, you’re in luck – they are!

Today, I’m going to go over the benefits of completing some of these certifications and the different types of digital marketing certifications you can complete online.

While some of these certifications look good on your resume, others will expand your skill set and vouch for your expertise.

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Snapchat Marketing for Businesses [The Definitive Guide]

Snapchat Marketing for Businesses: The Definitive Guide

Snapchat allows users to send and receive self-disappearing photos, videos, and text. In a short period of time, Snapchat has become one of the most popular social media apps. Additionally, Snap Inc., recently valued at $25 billion, is poised to become of the biggest startup IPOs in 2017.

Snapchat has over 60 million daily active users in the U.S. and Canada, making it more popular than Twitter. Additionally, an average user spends 25-30 minutes per day on the app!

snap inc ipo 2017

Here’s a mind-blowing fact:

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A Complete Guide to The New Google URL Builder

The Google URL builder recently migrated to the Campaign URL Builder and became a part of Google Analytics. The Google URL builder is an immensely useful tool for any digital marketer.

In this post, I will cover the origins of UTM tracking or link tracking, the benefits of adding UTM to your URLs, the various UTM parameters and how you can easily do this using Google UTM builder.

Let’s dive right in.

download google url builder guide

What is Campaign Tracking?

Campaign tracking is commonly used in offline and online advertising to track the success of marketing campaigns like email tracking or ppc ads.

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