Google can be really frustrating sometimes.
If you’ve been in SEO for anytime at all, you know exactly what I’m talking about!
Google’s success and global search market dominance have largely hinged upon its ability to perpetually evolve and provide the best user experience possible.
As a result, SEO is in a constant state of flux.
But one thing that hasn’t changed is the fact that quality links are the foundation of nearly every successful SEO campaign.
Although many people have been predicting the demise of links as a primary ranking signal for years, link-building is still very much alive and quite well.
People are predictable.
They have a set of observable behaviors that can be analyzed and assessed in a scientific manner.
And when you get right down to it, marketing is all about psychology.
Understanding what makes consumers tick and what compels them to buy is your ticket to maximizing your ROI.
And it’s no different with SEM.
Get inside the heads of search users, and you can mount an effective strategy that can not only bring in leads but also get a sizable portion of them to convert.
In this post, I’d like to go over 17 specific facts about search psychology that will shape your campaign.
There’s a lot of
buzz about millennials today and how to market to them.
Marketers often tell you that to appeal to millennials, you need to get on Snapchat and other popular social channels.
You need to learn how to create a video that will go viral.
You need to make sure you’ve got enough of a balance of the ordinary and extraordinary in the messages you try to deliver.
You can’t forget to make remarks about making a real difference in the world.
While we, as marketers, can do all this and more, it can get exhausting!
If you’re a content marketer of
any type, you know how crucial it is for your blog posts to make a splash.
If you were to look over my shoulder any day of the week, you’d see me checking my social sharing metrics.
Just this morning, I logged in to Buzzsumo to take a look at these numbers:
(This image shows the social sharing metrics for QuickSprout.com over the past year. These are the four pieces of content that received the most social shares.)
Because social sharing matters!
This isn’t some sort of narcissistic kick. This is a data-driven way to see who’s sharing my content, how many shares I’m getting, what platform those shares are on, and
why the articles are being shared.
On the surface, blogs appear to be fountains of free-flowing information.
You read lots of rich and valuable research.
You collect plenty of juicy data.
You discover how to do a valuable task.
And, sure, some blogs are happy with lots of traffic and satisfied visitors.
But most content marketers know that blogs have the potential to drive
insane conversion numbers.
—as in people taking a desired action on your website. Maybe you want more email signups, more downloads, more free trials, or more purchases. conversions
What is social marketing? SEO blog provides tips, tricks, and advice for improving websites and doing better search, social, content, and brand digital marketing 2017