The dreaded 404 error page.
We’ve all encountered it at some point.
And in my opinion, there’s no bigger buzzkill than getting hit with a 404 error when browsing a site.
You’re right in the middle of exploring interesting content, and all of a sudden, you’re thrown a curveball.
If you’re not sure what a 404 page is, let’s look at a formal definition.
According to Google,
A 404 page is what a user sees when they try to reach a non-existent page on your site (because they’ve clicked on a broken link, the page has been deleted or they’ve mistyped a URL).
Trust is everything.
If you can’t earn consumers’ trust, you’re fighting a losing battle.
And what’s a specific area that makes many consumers wary?
That’s simple. It’s the way in which businesses handle payment information.
In fact, a lack of trust in credit card processing is one of the top reasons for checkout abandonment.
Research from the Baymard Institute found that “18% of American shoppers abandon the checkout because they don’t trust the website with their credit card information.”
Your About page.
It’s one of those requisite elements of your website that’s easy to overlook.
But really, is it even that big of a deal?
How many visitors will actually take the time to check out your About page?
Well, here’s an interesting statistic.
According to a study from KoMarketing, “52% of your visitors want to see an About page.”
Without one, you’re instantly creating some distance between your company and over half of your visitors.
That’s why an About page is more important than you may think.
As of 2017, the overwhelming majority (89%) of B2B marketers use content marketing in some form.
As you can imagine, how well marketers execute their campaigns varies quite a bit.
Or, as The Content Marketing Institute would put it, there are differences in “content marketing maturity levels.”
As you can see, a fairly small number (28%) would be considered either mature or sophisticated.
The rest could definitely use some improvement, and there’s a lot of room for growth for many content marketers.
If you give it away—offer it free—they will come.
This should perhaps be the quote to encompass the business model of freeconomics.
It’s a model that involves giving away your best content.
Believe it or not, more and more companies are integrating and seeing amazing results with freeconomics today.
At first thought, it may seem ludicrous.
I mean, how can you expect to turn a profit if you’re getting no direct return on your content?
You’re spending loads of time and exerting a ton of energy to earn a big fat $0.00.
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